A quick PPT just explaining ZMOT

1. Social Proof & Online PR

2. How can you
100% track this?
The reality...
The reality...

3. Traditional mental model of marketing
Brand Cart Feedback

4. ZMOT – Zero Moment of Truth
Brand Cart Feedback
Social Proof

5. Users are learning to research better...
Source:Shopper Sciences
In 2011 the average shopper used 10.4 information sources to make a purchasing
decision in 2011. Up from 5.3 sources in 2010.
Different sectors:
Varying sources of
information
Varying importance
of 'social proof'.
I.e. Credit cards: 8.5
sources & ZMOT
influenced 75% of
the decision.
Not many sources of information, but ZMOT is important

6. “People research well ahead of closure”
Research Cycles
Degree of influence
Period before purchase

7. Use tools like
AnalyticsSEO to
analyse the
domain
Improve yourIdentify need:
i.e. clean up
search results
for keyword X
Look for good
feedback on
strong domains
Linkbuild to
those pages for
your target
phrases
Typical process

8. Lets look at some results!
How persuasive is your brand?

9. Nick Garner