A presentation i gave at BootupCamp this morning

1. Building Buzz for your Startup BootupCamp, July 2009

2. Todays Agenda Types of Marketing The Sales funnel The Buyers Journey Sales Prioritisation Creating a Marketing Strategy Leveraging Free Marketing Opportunities to Build a Buzz

3. About Me

4. BuzzNumbers

5. Shifted Pixels

6. iTrainer.com.au

7. Blogger

8. Video Podcaster

9. Marketing Background

10. Types of Marketing

11. The Sales Funnel

12. The Buyers Journey

13. The Buyers Journey Do you need different marketing messages for each stage of the Buyers Journey? Are individuals in the same company or market at different stages of the same journey? Which stage of the buyers journey are each potential customer at? Individuals start the buyers journey at different times and travel at different speeds You can't skip stages in the Buyers Journey

14. Sales Prioritisation Segment your multiple customer markets Evaluate Stage of buyers journey Time to purchase Value of purchase Likelihood of purchase Size of market Improves Focus and Revenue Growth

15. Why Marketing Strategy?

16. Leveraging Free Marketing Opportunities

17. Keyword Research How do your customers find you? “Budget Accommodation” vs. “Cheap Hotels” Our Market:

18. Blog Marketing Create lots of easy to read, easy to consume, easy to share content and make it pretty with images. Write Link bait titles “Top 10 reasons your losing to your competitors” “5 Ways to improve your life in just 24 hours” Ensure your Blog Title and Content is Keyword Heavy Distribute your Blog to Directories (more than 250) http://www.masternewmedia.org/rss/top55/

19. Leverage your Social Network Share your value added content (blog) to your Social Networks Facebook Twitter LinkedIn Digg Reddit HackerNews Target the Message to the Medium Don’t Spam, be interesting. Case Study: uTagFailSnail on Reddit

20. Engage your Social Network Search based on Target Audiences Primary Audience Secondary Audiences Engage Groups Add Value and interestingness Ask Questions and ask for feedback

21. Press Release Use Statistics and Research Make your messages relevant to current events Remember journalists are (mostly) lazy and mainstream news is mostly un-fact checked PR is Brand Marketing not Acquisition Case Study: BuzzNumbers Claire the Bogan

22. Community Engagement Search and Engage in communities Forums – Post questions Blogs – Leave Comments Twitter – Search keywords and engage, ask for ReTweets Be Relevant and Interesting Use Primary and Secondary Target Audiences

23. Email Marketing (EDM) Create Website and Blog Email Signup Features Use ZooKoda or FeedBurner Blog to Email Easy HTML Snippet to Add to List Email your Personal Contacts to first build your list Ensure all Marketing material has EDM Signup Capabilities

24. Blogger Engagement Build a list of top X Bloggers who speak to your target audiences Build a relationship. Engage with them through comments, re-posts, tweets, community and reviews Ask to include one of your blog posts as a “Guest Blog Writer” Ask them to review your product. Provide them with something interesting to their customers, make them look good

25. Business Development Partnering is a path to significant growth Case Study: Microsoft Which companies could take your product to their customers in a mutually beneficial way? Cold Call, don’t be scared and don’t be shy to ask. Leverage LinkedIn Shared relationships where possible

26. Sales Call your top 100 Customers, divide and conquer. Call the switchboard and ask to speak with person responsible for your market Ask for 2 minutes of their time, introduce your company and ask if you can email them more information. Add them to your EDM. High success rate (low rejection) & build your pipeline

27. Surveys Survey different aspects of your market Use this information for Blog Posts, Community Engagement and PR Builds a relationship Gets your market thinking about the need for your product or service

28. Set your execution schedule Understand your resources and team capabilities Marketing and sales is everyone responsibility in a startup Set a schedule for execution of each of your marketing tactics

29. Get Pumped! There are people out there who want your product, Go get them!

30. Contact Email: nick@buzznumbershq.com Twitter: @nickhac Skype: Nickhac Slideshare: nickhac