Social Media for Nonprofit
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The document discusses whether businesses need a social media presence and outlines the basics of key social media platforms. It recommends starting with a blog as a social media hub and then establishing a presence on Facebook, Twitter, and LinkedIn. The document provides tips on how to use each platform, including creating fan pages, groups and ads on Facebook, finding an audience and engaging with content on Twitter, and joining groups and answering questions on LinkedIn. It also promotes the benefits of using images, videos, and tools for managing multiple social media accounts.
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Social Media for Nonprofit
- 1. FLYTE SCHOOL Social Media 101: Do I Really Need a Facebook Page or Twitter Feed? Rich Brooks Nicki Hicks flyte new media flyte new media http://www.flyte.biz http://www.flyte.biz http://www.flyteblog.com http://www.maine-seo.com http://twitter.com/therichbrooks http://twitter.com/nickihicks
- 2. What is social media? SOCIAL MEDIA • The Business Case for Social Media
- 3. What is social media? SOCIAL MEDIA • The Business Case for Social Media • Conversations
- 4. What is social media? SOCIAL MEDIA • The Business Case for Social Media • Conversations • Customers
- 5. What is social media? SOCIAL MEDIA • The Business Case for Social Media • Conversations • Customers • Competitors
- 6. What is social media? SOCIAL MEDIA • The Business Case for Social Media • Conversations • Customers • Competitors • Cost
- 9. WHERE DO YOU START? • Your Blog
- 10. WHERE DO YOU START? • Your Blog • Most established social media tool
- 11. WHERE DO YOU START? • Your Blog • Most established social media tool • Your social media hub
- 12. WHERE DO YOU START? • Your Blog • Most established social media tool • Your social media hub • Home for your Intellectual Property
- 13. WHERE DO YOU START? • Your Blog • Most established social media tool • Your social media hub • Home for your Intellectual Property • SEO
- 14. WHERE DO YOU START? • Your Blog • Most established social media tool • Your social media hub • Home for your Intellectual Property • SEO • Multiple built-in distribution channels
- 16. SOCIAL MEDIA CATEGORIES • Blogging/Podcasting
- 17. SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking
- 18. SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking • Social Bookmarking
- 19. SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking • Social Bookmarking • Social News
- 20. SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking • Social Bookmarking • Social News • Microblogging
- 21. SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking • Social Bookmarking • Social News • Microblogging • Photo/Video Sharing
- 22. SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking • Social Bookmarking • Social News • Microblogging • Photo/Video Sharing • Review Sites
- 23. SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking • Social Bookmarking • Social News • Microblogging • Photo/Video Sharing • Review Sites • Social Publishing Platforms
- 24. THE “BIG THREE” • Facebook • Twitter • LinkedIn
- 25. FACEBOOK BASICS • Create a personal page and build out your profile • Build a network, then...
- 26. FACEBOOK BASICS • Create a personal page and build out your profile • Build a network, then...
- 27. FACEBOOK BUSINESS BASICS • Create a fan page for your business • Create a group page for your cause • Create ads and target a very specific demographic
- 29. WHY SHOULD YOU HAVE A PAGE? • Post videos, blog posts, images, and status updates • Drive traffic to your website/blog • Send updates to your fans
- 30. FACEBOOK GROUP
- 31. WHY SHOULD YOU HAVE A GROUP? • Post videos, blog posts, images, and status updates • Drive traffic to your website/blog • Send a message blast to your members (which ends up in the Facebook inbox AND email inbox)
- 32. DRIVE MORE TRAFFIC WITH ADS • $175 discount for nonprofit advertising • Very low cost per click rates
- 33. TWITTER BASICS • 140 characters to “microblog” • Create an account for your organization • Start tweeting • Find and follow the right people
- 34. TWITTER BASICS • 140 characters to “microblog” • Create an account for your organization • Start tweeting • Find and follow the right people
- 35. TWITTER
- 36. WHAT TO “TWEET” ABOUT? • Answer: • What are you doing? • What are you thinking about? • What are you reading? • Ask questions • Blog posts you write - or read • Volunteer opportunities • Organization news
- 37. WHERE TO FIND YOUR AUDIENCE • Twitter Search (www.search.twitter.com) • Local people • People interested in volunteering/ donating • People interested in your cause • Nearby Tweets (http://nearbytweets.com) to find local volunteers
- 38. LINKEDIN BASICS • “Virtual resume” • Build out profile • Make connections • Join groups • Answer questions
- 39. LINKEDIN BASICS • “Virtual resume” • Build out profile • Make connections • Join groups • Answer questions
- 40. JOIN GROUPS
- 41. ASK - OR ANSWER - QUESTIONS
- 43. WHAT’S SO GREAT ABOUT VIDEO? • Engagement • If a picture’s worth a thousand words... then how many is a video worth? • Drive traffic to the website/blog • SEO
- 44. VIDEOS IN SEARCH
- 45. BRAND YOUR YOUTUBE CHANNEL
- 46. HOW ABOUT THOSE IMAGES?
- 47. HOW ABOUT THOSE IMAGES?
- 49. TIME MANAGEMENT
- 50. TIME MANAGEMENT • Ping.fm • TubeMogul • TweetDeck • RSS
- 51. HOW TO BUILD AN AUDIENCE http://www.flickr.com/photos/sharif/
- 52. HOW TO BUILD AN AUDIENCE http://www.flickr.com/photos/sharif/
- 53. HOW TO BUILD AN AUDIENCE • Complete your profile http://www.flickr.com/photos/sharif/
- 54. HOW TO BUILD AN AUDIENCE • Complete your profile • Upload your contacts http://www.flickr.com/photos/sharif/
- 55. HOW TO BUILD AN AUDIENCE • Complete your profile • Upload your contacts • Build organically http://www.flickr.com/photos/sharif/
- 56. HOW TO BUILD AN AUDIENCE • Complete your profile • Upload your contacts • Build organically • Provide value http://www.flickr.com/photos/sharif/
- 57. THANK YOU
- 58. THANK YOU Rich Brooks flyte new media 136 Commercial St., Ste 201 Portland, ME 04101 Nicki Hicks http://www.flyte.biz http://www.flyte.biz http://www.flyteblog.com http://www.maine-seo.com http://twitter.com/therichbrooks http://twitter.com/nickihicks