People lists: The how, the why & the what of social, collaborative embeddable people lists
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People lists: The how, the why & the what of social, collaborative embeddable people lists
- 2. ImageCreditJBid-Post 4 questions to think creatively about people lists 1st 4 2nd 6 answers on why LiSTS create social engagement 5 3rd 6 Simple steps to create socially compelling lists
- 3. ImageCreditJBid-Post why do People lists START CONVERSATIONS? • People lists TRIGGER questions • Who do you know? • Who’s new (to me)? • Who’s the author? • We LOVE to be on a list • People lists give a sense of belonging • Being on the list is what matters • People lists are never complete • Who’s missing? Can you suggest? • Lists help you discover more like people 1
- 4. ImageCreditJBid-Post What people lists should you create? • Pick a Niche ! ! ! ! ! ! • Pick a Shared Interest 2 • Bloggers • Influencers • Analysts • Journalists • Customer • Prospects • Consultants • Authors • Employees • Alumni • Locals • Experts • Gurus • Officials • Peers • Advisors • Investors • Educators • Professionals • Moms • Musicians • Actors • Artists • Volunteers • etc • Special skills • Shared Experiences • Exceptional achievement • Omission/ Exclusion • An opinion/quote • A social / generational / gender/ ethnic profile • A Mindset eg Early/Late Adopters • Membership of a group or community • Attendees • Speakers
- 5. ImageCreditJBid-Post Here’s 5 madlibs style inspirations ! 1. Top 20 Experts in <key skill> in <region> 2. 10 Best <ROLE> in Big Data in America 3. 50 Smartest <niche> Experts in Europe 4. 17 Well Known Authors who <funky thing> 5. 10 Wearable Tech <role> in New York ! Madlibs are great to think creatively • Niches, shared interests & location can be combined in many ways • Lists are an inexhaustible content source CAN MADLIBS HELP?3
- 6. ImageCreditJBid-Post How about some Listly EXAMPLES? • Growth Hackers on Twitter • http://list.ly/list/EKD • Top Public Speakers in Marketing • http://list.ly/list/7wZ • Women who Tech • http://list.ly/list/BQ3 • Doctors on Twitter • http://list.ly/list/4V1 • Gamification Experts • http://list.ly/list/Ef2 • Top Doers in Northeast Ohio • http://list.ly/list/nj` 4 Explore how others have promoted, shared & embedded their Listly lists
- 7. ImageCreditJBid-Post Why LISTs? 1. People love lists to organize life & consume knowledge • 57% of posts include lists • vs 14% for video & 3% for slides 2. People love lists that resonate • Lists make an emotional connection 3. Numbered list posts are read & shared more than other content • Lists are made because they get results • We are eternally curious 4. Lists offer the reader an unspoken contract • Skimmable • Random reward (not all list are great) • Prove you are smart (knew that) • Make you smarter (that’s new to me) 1
- 8. ImageCreditJBid-Post Why SOCIAL Lists? • We live in an age of social participation and UGC (User Generated Content) • We expect to comment, contribute, & like web content • Social content earns more trust • People want to have a voice • To share opinions/ ideas & to re-share other people’s content • We are what we consume & create • Social Participation is the norm • That’s why HTML lists don’t work & that’s the problem/opportunity Listly addresses • Humans are natural collaborators 2
- 9. ImageCreditJBid-Post How DO LISTLY LISYS compare to HTML LISTS? • HTML LISTS • Static content • Fixed layout • Content begins to decay post publish (list rot) • Hard to format • Can’t be reused without copying ! ! • LISTLY LISTS • Lets people help • Lists evolves slowly over time • Easy to format, embed/ reuse • Easy to rank, crowdsource, curate & share • Responsive content 3 It’s not a fair fight. There are many tech, social and SEO reasons why Listly lists win
- 10. ImageCreditJBid-Post How can we collaborate to make great lists? • People are Natural Collaborators • We form tribes & alliances on & offline • We collaborate to break through the noise • With other brands • With bloggers • With consumers • With friends, family & communities • With strangers • Lists help you find your people (& them you) • We have more connections that we think • Lists help is find shared connections 4
- 11. ImageCreditJBid-Post Why do lists need to be EMBEDDABLE? • Upload & Embed • YouTube & Slideshare have taught us value of embedded content • Content Networks • Make content easy to share & share • Listly is simply a content network for lists 5
- 12. ImageCreditJBid-Post How do you create a compelling people list? 1. Decide on your list title/criteria • Pick your topic, niche & location/scope for your list • Pick a time period. • Plan to refresh / reward your list each year 2. Consider Creating an Award (Visuals matter) • Brand your list - Give your list status 3. Seek out partners/collaborators • Who else will share & embed your list 4. Create & manage your list on Listly • Research Your List - Who Deserves to be on it? • Don’t just pick obvious people - seek our rising stars • Embed & Share Your List 5. Let people know they are on the list • Ask people on the list to embed and share 6. Let people know you are seeking suggestions • Celebrate additions. Keep promoting your list 6
- 13. Click HERE to start making LISTs Need HELP? Click below Getting Started with Listly