1. Phil Gault
Client Services Director
phil.gault@spongegroup.com
(+44) 20 7612 1910
Twitter: @spongemobile

3. Connected Things Disconnected Things

4. Connected Things Isolated Things

5. Ingredients for interaction

7. Insight
Personalisation Context
Snacking Sharing

9. Integration
• Experiences not channels
• Bring something new
• Create bigger wholes

11. Incremental
• Conversation starters
• The second action
• Clear end-points

13. Intensity
• Extend brand role
• Be where you’re needed
• Evolve fast

14. Ingredients for interaction
Insight Integration
Incremental Intensity