The Netsize global market survey results

1. Are You Ready ForMobile Marketing ? Mobile Marketing Survey Results Alexander Vlasblom Director of Marketing Communications, Netsize Contact: avlasblom@netsize.com, www.netsize.com

3. Solutions: mobile messaging, mobile marketing, content retailing, billing & micropayments

4. Reach 1.6 bn mobile users on 700 mobile operator networks in 200 countries

5. Direct connections with 130 operators in 28 countries

6. 100m transactions/month

7. Founded in 1998

8. 11 offices, 200 employees

9. 800 customers…

11. Companies: Even mix of b2b, b2c and b2b+b2c companies

12. Regions: 2/3 Europe, 1/6 North America, 1/6 Asia Pac and other

13. Europe: even split West/North/South/East/Central© Netsize 2006 - All rights reserved – For internal use only - Version x.x - 3

15. Messaging, the backbone of mobile marketing

16. Innovative formats on the rise

17. Mobile marketing is teamwork

19. Tactics and Formats Used Today, and Planned in Next 6 Months © Netsize 2006 - All rights reserved – For internal use only - Version x.x - 6

20. How Are Mobile Campaigns Managed ? © Netsize 2006 - All rights reserved – For internal use only - Version x.x - 7

21. In-House vs Rented Lists © Netsize 2006 - All rights reserved – For internal use only - Version x.x - 8

22. It All Starts with a Good Database © Netsize 2006 - All rights reserved – For internal use only - Version x.x - 9

23. © Netsize 2006 - All rights reserved – For internal use only - Version x.x - 10 Mobile Marketing: Good Expectations

24. But What Is Holding Back Spending? © Netsize 2006 - All rights reserved – For internal use only - Version x.x - 11

26. Database quality, regulatory environment is a concern

27. SMS / MMS messaging lead over other schemes and formats, in search for traffic & conversion

28. Mix will shift to richer formats

29. Providers play key role in education and knowledge building; successful campaigns are team workConclusions For more stats, charts, and free Summary Report download visit www.netsize.com