Understanding the power of personalisation

1. Presentation at mobileSQUARED Roadshow Making it Personal

2. What is Personal Media ? 1040 person UK Study Q4 2008

3. What is Personal Media ? personal notice

6. Understanding the customer lifecycle Acquisition Revenue Stimulation Loyalty & Retention Phoenix Strategy

9. Who is the digital market consumer ? Source: Ofcom, May 2008 ‘ Useful’ ‘ Usability’ iPhone Engaged (20%) Pragmatists (30%) Economisers (8%) Hesitants (31%) Resistors (9%) The youngest segment; 58% are under 35 59% are aged between 35 and 64 The second- youngest segment; 52% are under 35 The second- oldest segment; 53% are 35- 64, and 29% are 65 or over The oldest segment; 71% are 65 or over 57% are male 57% are female 51% are male 54% are female 54% are female 66% are ABC1 69% are ABC1 60% are C2DE 57% are C2DE 67% are C2DE 73% are working full- or part-time 70% are working full- or part-time 54% are not working 55% are not working 84% are not working

10. Mobile in the marketing mix

19. Off deck portal

20. Loyalty and Retention

22. Who we work with globally... Terry Paleologos, Head of Mobile, TigerSpike are the most innovative company developing mobile applications. Their mobile technology teams are outstanding Megan Brown , Group Manager, Digital Planning, TigerSpike are very good at finding creative solutions to problems as well as providing great input into strategy and direction In Confidence Annabel Hembry Head of Mobile, TigerSpike have been excellent in the scoping, planning, and delivery of services. They've added creative innovation to our services in conception and fulfillment.

24. Working with you in 5 ways Strategy & Innovation Enhance your competitive edge by creating a digital-consumer led strategy and combining it with the latest in technological Innovation Campaign Delivery Deliver every type of global mobile marketing campaign from strategy to creative to execution to ROI measurement through full reporting & analytics delivered through our global phoenix platform Usability and Design Proven solutions to help you ensure that your mobile site / application is created from consumer insight, is intuitive, easy and to use and generates high repeat traffic Technical Development Create bespoke mobile sites, applications and portals to deliver your needs as a brand or telco. Improve the functionality and performance of your internal Platforms Platform Licensing You deliver your own mobile marketing campaign. This is an out of the box, web services based platform that lets you create, execute and track your company’s mobile strategy. ROI

28. TigerSpike’s Lego Bricks Messaging Mobile Web User Participation Delivery Monetisation Service Delivery Platform All components have integrated analytics and reporting available Vouchers QR codes / Aug reality