1. www.adsmobi.com
MOBILE
ADVERTISING
We deliver predicted results for a fixed budget.
Agency Guide on
Mobile Display 2012
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2. Mobile Trends
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3. Mobile Industry Trends
In-App Advertising is more effective round-the-clock than TV or Internet
Source: intomobile, September 2011
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4. Mobile Advertising Powerhouse Europe
Big 5 Mobile Advertising Markets in Europe will be worth over $1 billion in 2014
In US-$ Big 5 mobile advertising forecasts 2011 - 2016 $
$
1,800,000,000
$
1,600,000,000
1,400,000,000
1,200,000,000
UK
1,000,000,000 Germany
800,000,000 Italy
600,000,000 France
400,000,000
Spain
200,000,000
-
2011 2012 2013 2014 2015 2016
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Source: mobileSQUARED, September 2011 www.adsmobi.com ▪ contact@adsmobi.com
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5. Digital Advertising Spending
Client spending is shifting to digital faster than ever
“WPP Agencies spend $1.3 billion a
year with Google globally, double what
they spend on News corp TV”
Sir Martin Sorrell, Chief Executive WPP
“56 % of financial services clients are
now spend on digital media”
Publicis Groupe (Saatchi & Saatchi, Starcom)
“Consumer goods firms only spend 20% on digital
and 80% on analogue as they concentrate on
brand building”
Source: London Evening Standard
The real £1m question facing agencies. 1 Nov 2011 www.adsmobi.com ▪ contact@adsmobi.com
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6. Ad Formats 2012
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7. Rich Media
Agencies will move away from animated gif’s to HTML 5 in 2012
Create involvement Create user interaction
Virtual experience Enhance the experience
Showroom Demo Engage your audience
Creative Quality matters Use Interactive Capabilities
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Copyright © 2011 adsmobi Inc. • www.adsmobi.com • All Rights Reserved

8. Rich Media
Mobile will become like TV!
Create involvement Create user interaction
Virtual experience Enhance the experience
Showroom Demo Engage your audience
Creative Quality matters Use Interactive Capabilities
www.adsmobi.com ▪ contact@adsmobi.com
Copyright © 2011 adsmobi Inc. • www.adsmobi.com • All Rights Reserved

9. Mobile Display 2012
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10. Mobile Display 2012
What should agencies have on their agenda for 2012?
Next generation App Tracking
Analytics Transparency
Tracking/ Blind vs. Open
Analytics Mobile Blind Traffic
Performance Networks
eCPC, CPCV,
CPD
Mobile Display Rich
Mobile 2012 MRAID
Media
Video
Couponing
Time Selection Process
Consumption Supply
vs. Price
Buying points/ Optimization
Security Bid-network
Audience
SSP Information
Open Network DSP
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11. Want to find out more?
Mobile Display 2012 Discussion
Behind Closed Doors’ Session
14:30 – 15:15
London Bridge Room
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Copyright © 2011 adsmobi Inc. • www.adsmobi.com • All Rights Reserved

12. adsmobi Inc.
John Rankin 22 Long Acre
Covent Garden, London, WC2E 9LY
Regional Director EMEA
john@adsmobi.com +44 (0) 7776 333 888
About adsmobi Inc.
adsmobi is a mobile media buying platform that focuses on placing successful mobile campaigns for mobile
advertisers. adsmobi delivers premium advertising traffic for advertisers through partnerships with leading mobile
mediation and optimization platforms.
adsmobi matches agencies and brands with the best mobile publisher inventory to achieve their mobile ROI goals.
adsmobi focuses on the advertiser “buy side” of the mobile advertising ecosystem. The adsmobi ad server will help T: +44 (0) 7776 333 888 Facebook.com/adsmobi
effectively manage media spending with the flexibility to target a desired audience at the right time, in the right Twitter: @adsmobi
place, on the right device. E: london@adsmobi.com
New York ▪ London ▪ Hamburg ▪ Singapore www.adsmobi.com ▪ contact@adsmobi.com
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