slides from Get Fair online media workshop

1. Online
Media
Workshop
Nick
Sellen
22nd
February
2010

2. What
I’m
going
to
talk
about
• a
prac@cal
guide
to
using
Facebook
– who
is
on
facebook?
– how
can
I
manage
the
content?
• a
prac@cal
guide
to
using
TwiEer
– isn’t
it
just
full
of
pointless
updates?
– how
do
I
make
the
most
of
it?
• a
look
at
other
useful
or
interes@ng
tools
or
resources

3. 1. allows
connec@ons
with
a
lot
of
poten@al
supporters
2. excellent
func@onality
for
managing
content
using
pages
(with
embedded
apps)
3. takes
@me
–
requires
modera@on

4. Facebook
has
a
lot
of
people
on
it!
Powerful
network
effects
This
means
1
comment
on
1
wall
post
for
this
page
will
be
in
228,780
peoples
feeds

5. An
interes@ng
aside…
How
long
did
it
take
to
get
50
millions
users?
Facebook
iPod
Internet
TV
Radio
0
5
10
15
20
25
30
35
40
(source:
tweetshock.com)

6. Facebook
is
not
just
for
young
people
(source:
hEp://graphics8.ny@mes.com/images/2009/03/29/business/29face-­‐graf01.jpg)

7. Facebook
is
not
just
for
young
people
Equal
numbers
of
users
in
the
age
groups:
0
to
20
21
to
27
28
to
38
39
and
over
Slightly
more
women
than
men:
Fastest
growing
demographic
(in
February
last
year
-­‐
US
based):
Women
over
55

8. So,
how
do
we
use
facebook?
There
are
three
ways
of
represen@ng
your
charity:
a
group
(since
2004)
an
app
(since
2007)
a
page
(since
2008)
Things
change
quickly!

9. A
group,
a
page,
or
an
app?
From
the
survey
results
• almost
all
had
a
group
• a
few
had
a
page
• none
had
an
app
group
vs
page
vs
app
group
page
app

10. A
group,
a
page,
or
an
app?
Facebook
says
Groups
meant
to
foster
group
discussion
around
a
par@cular
topic
area
Pages
allow
en@@es
such
as
public
figures
and
organiza@ons
to
broadcast
informa@on
to
their
fans.
I
say
Apps
extend
the
func@onality
of
facebook
beyond
what
you
can
achieve
with
groups
or
pages
on
their
own

11. A
group,
a
page,
or
an
app?
Both
Groups
and
Pages
have
the
basics:
a
wall,
photos,
video,
events,
&
discussions

12. A
group,
a
page,
or
an
app?
Both
Groups
and
Pages
have
the
basics:
a
wall,
photos,
video,
events,
&
discussions

13. A
group,
a
page,
or
an
app?
Both
Groups
and
Pages
have
the
basics:
a
wall,
photos,
video,
events,
&
discussions

14. A
group,
a
page,
or
an
app?
Both
Groups
and
Pages
have
the
basics:
a
wall,
photos,
video,
events,
&
discussions

15. A
group,
a
page,
or
an
app?
Both
Groups
and
Pages
have
the
basics:
a
wall,
photos,
video,
events,
&
discussions

16. A
group,
a
page,
or
an
app?
The
big
win
for
pages
is
control
of
the
content

17. A
group,
a
page,
or
an
app?
1.
You
can
edit
your
own
content
pages
quickly
&
cheaply
using
FBML

18. A
group,
a
page,
or
an
app?
2.
You
can
embed
applica@ons
within
the
page

19. A
group,
a
page,
or
an
app?
2.
You
can
embed
applica@ons
within
the
page

20. A
group,
a
page,
or
an
app?
2.
You
can
embed
applica@ons
within
the
page

21. A
group,
a
page,
or
an
app?
3.
useful
op@ons
for
controlling
how
it
looks
You
don’t
want
to
be
showing
this
on
your
front
page

22. A
group,
a
page,
or
an
app?
3.
useful
op@ons
for
controlling
how
it
looks

23. A
group,
a
page,
or
an
app?
3.
useful
op@ons
for
controlling
how
it
looks
only
show
content
posted
by
you
by
default

24. A
group,
a
page,
or
an
app?
3.
powerful
analy@cs
data
on
who
is
using
the
page

25. A
group,
a
page,
or
an
app?
4.
Target
updates
to
specific
groups
of
people
For
wall
posts
For
“updates”
(messages
to
fans)

26. A
group,
a
page,
or
an
app?
5.
Gives
you
a
clean
URL
Group
Page

27. A
group,
a
page,
or
an
app?
5.
Gives
you
a
clean
URL
Increasingly
Facebook
pages
are
being
promoted
as
the
main
des@na@on
for
online
visitors:
(source:
hEp://www.nickburcher.com/2010/02/facebook-­‐pages-­‐promoted-­‐with-­‐tv-­‐ads-­‐and.html)

28. A
group,
a
page,
or
an
app?
Basic
Facebook
presence:
use
a
page
More
advanced
Facebook
presence:
use
a
page
with
embedded
apps
and
extra
pages
for
par@cular
campaigns

29. What
should
I
write
on
it?
Ask
for
opinions
where
possible
Good
interac@on!

30. What
should
I
write
on
it?
Reply
to
people
personally

31. What
should
I
write
on
it?
Find
content
that
engages
people
“a
simple
dona@on
ask
will
be
met
with
a
few
comments
along
the
lines
of
‘I
already
give
£2
a
month’
etc,
whereas
a
link
to
a
topical
news
story
will
result
in
a
scrolling
list
of
in
depth
comments”
(Elizabeth
Cartwright
-­‐
E-­‐Fundraising
Officer
for
NSPCC)

32. 1. allows
connec@ons
with
a
lot
of
poten@al
supporters
2. excellent
func@onality
for
managing
content
using
pages
(with
embedded
apps)
3. takes
@me
–
requires
modera@on

33. 1. a
lot
of
people
don’t
“get”
it
–
but
those
that
do
are
commiEed
2. conversa@on,
networking,
and
community
3. 140
character
limit
means
it
doesn’t
have
to
take
up
a
lot
of
@me

34. TwiEer
• Around
75
million
ac@ve
users
• Around
6
million
in
the
UK
• Rapid
period
of
growth
in
2009
6.5
million
new
users
per
month!
(Source:
hEp://themetricsystem.rjmetrics.com/2010/01/26/new-­‐data-­‐on-­‐twiEers-­‐users-­‐and-­‐engagement/)

35. TwiEer
• A
lot
of
new
users
don’t
really
use
it
though
80%
of
all
users
have
tweeted
less
than
10
@mes
(Source:
hEp://themetricsystem.rjmetrics.com/2010/01/26/new-­‐data-­‐on-­‐twiEers-­‐users-­‐and-­‐engagement/)

36. TwiEer
…
but
those
that
do
stay,
s@ck
with
it
(Source:
hEp://themetricsystem.rjmetrics.com/2010/01/26/new-­‐data-­‐on-­‐twiEers-­‐users-­‐and-­‐engagement/)

37. TwiEer
Why
do
people
stop
using
it?
“This
Twi1er
lark
is
hard.
I
have
so
far
managed
two
tweets…
…since
star;ng
out
on
Twi1er
…
the
highlight
of
my
life
has
been
a
pint
of
Diet
Coke
aAer
work
….
I
have
decided
that
the
world
doesn’t
need
to
hear
about
that”
Richard
Baum
–
Lib
Dem
councillor,
Bury
Council
(source:
hEp://richardbaum.mycouncillor.org.uk/)

38. TwiEer
Why
do
people
stop
using
it?

39. TwiEer
Why
do
people
stop
using
it?
…but
• not
following
anyone
• no
links
• irrelevant
content

40. gesng
beEer!

41. gesng
beEer!
…but
• no
links
to
click
on
• irrelevant
content

42. • lots
of
links
• on
topic
content
• lots
of
@replies
• lots
of
retweets
• following
lots
of
ppl

43. Which
chari@es
are
on
twiEer?

44. TwiEer
1.
Sign
up!

45. TwiEer
2.
Follow
some
people
• Other
chari@es
hEp://econsultancy.com/blog/3267-­‐list-­‐of-­‐uk-­‐chari@es-­‐on-­‐twiEer
• MPs
and
prospec@ve
MPs
hEp://tweetminster.co.uk/
• Start
the
adventure!
Who
are
the
people
you
follow
following?
Do
some
twiEer
searches
…
and
if
somebody
follows
you,
follow
them
back
(this
can
be
automated
but
be
careful)

46. TwiEer
2.
Follow
some
people
John
Carnell
of
@BullyingUK
recommends:
(Source:
hEp://www.technicavita.org/social-­‐training/presenta@ons/welcome-­‐to-­‐the-­‐
social-­‐decade-­‐media140-­‐presenta@on.html)

47. TwiEer
3.
Engage
with
the
community
@replies
A
public
tweet
directed
at
someone
-­‐
they
will
be
alerted
in
their
feed
that
someone
has
tweeted
them

48. TwiEer
3.
Engage
with
the
community
Retweets
Re-­‐broadcas@ng
someone
else’s
tweet
You
both
get
more
publicity
Classic
style:
New
style:

49. TwiEer
3.
Engage
with
the
community
the
#hashtag
A
way
of
grouping
tweets
together
e.g.
#radio4

50. TwiEer
3.
Engage
with
the
community
the
#hashtag
A
way
of
grouping
tweets
together
e.g.
#F4C_newmedia

51. TwiEer
3.
Engage
with
the
community
#followfriday
/
#ff
A
way
of
promo@ng
your
favourite
twiEerers

52. TwiEer
4.
Write
personal,
interes@ng,
or
relevant
tweets
• be
authen@c
• have
a
name,
a
personality,
and
a
sense
of
humour
• balance
of
professional
posts
(links,
campaign
info
etc)
and
personal
moments
“People
follow
a
person
who
also
happens
to
tell
them
about
some
important
work
that’s
of
interest
to
them”
(@ps
from
the
dogs
trust)
hEp://econsultancy.com/blog/3258-­‐should-­‐more-­‐chari@es-­‐be-­‐making-­‐use-­‐of-­‐twiEer

53. TwiEer
4.
Write
personal,
interes@ng,
or
relevant
tweets
(@ps
from
the
dogs
trust)
hEp://econsultancy.com/blog/3258-­‐should-­‐more-­‐chari@es-­‐be-­‐making-­‐use-­‐of-­‐twiEer

54. TwiEer
4.
Write
personal,
interes@ng,
or
relevant
tweets
Anyone
in
the
organisa@on
can
get
involved
“enables
different
staff
to
contribute/provide
content”

55. TwiEer
5.
Use
the
tools
available
twiEer
is
all
about
external
tools
that
access
twiEer,
you
can
use
them
to:
• keep
track
of
certain
keywords
• easily
see
who
has
tweeted
at
you
• manage
mul@ple
twiEer
accounts
• automa@cally
tweet
content
from
an
RSS
feed
• many
other
things!

56. TwiEer
5.
Use
the
tools
available
Tweetdeck

57. TwiEer
5.
Use
the
tools
available
twee@e

58. Doesn’t
need
to
take
up
much
@me
“Of
all
the
networks
it’s
the
easiest
to
maintain
…
it
probably
accounts
for
no
more
than
twenty
minutes
of
each
day”
Alex
Goldstein
from
the
Dogs
Trust
@dogstrust
(source:
hEp://econsultancy.com/blog/3258-­‐should-­‐more-­‐chari@es-­‐be-­‐making-­‐use-­‐of-­‐twiEer)

59. TwiEer
Find
out
more
info
on
everything
twiEer
from
John
Carnell
(of
Bullying
UK)
Live
online
webinar
for
£15
on
March
8th
hEp://twiEersocialmediacharity.eventbrite.com

60. 1. a
lot
of
people
don’t
“get”
it
–
but
those
that
do
are
commiEed
2. conversa@on,
networking,
and
community
3. 140
character
limit
means
it
doesn’t
have
to
take
up
a
lot
of
@me

61. louder.org.uk

62. louder.org.uk
• Collabora@on
between
NCVO
and
sitewriters
• Launched
in
beta
version
in
2009
• Totally
free!
“a
range
of
online
ac@vist
tools
enabling
you
to
create
and
run
your
own
campaigns
and
connect
with
others”
(from
their
website)

65. Current
set
of
tools

66. posi@ve
– easy
way
to
create
a
page
for
a
campaign
– useful
set
of
tools
– free!
nega@ve
– limited
opportunity
for
branding
– clunky
admin
interface
– obviously
s@ll
in
beta

68. Integrates
into
your
site
well

69. Integrates
into
your
site
well

70. • unlimited
number
of
campaigns,
pick
elements:
– messages
to
MPs
– email
a
friend
ac@ons
– data
capture
– pe@@ons
– ques@onnaires
• they
have
a
database
of
useful
people
(MPs,
MEPs,
local
newspapers,
regional
poli@cians,
councillors,
chief
execs)

71. • not
free!
• based
on
an
annual
license
fee
– minimum
spend
£5500
(£3800
with
discount)
– maximum
£8000
• includes
support

72. Others…
• Poli@cal
wizard
/
campaign
wizard

73. Others…
• all
free!
– Write
To
Them
– Number
10
Pe@@ons
Website
– They
Work
For
You

74. Others…
• worldeka.com

75. Free!
• mailing
list
:
mailchimp
– free
for
up
to
500
contacts
/
3000
email
per
month
• email
services
:
Google
apps
non-­‐profit
edi@on
– free
for
up
to
3000
users
•
Google
grants
for
adwords
– up
to
$315
a
day
– pays
for
NSPCC
adwords

76. Any
ques@ons?