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DIGITAL
BRISTOL
TALKING
ONLINE COMMUNITY
IN THE
CHARITY SECTOR
DIGITAL
BRISTOL



   ONLINE ENGAGEMENT
           WITHIN THE BUSINESS: HOW DOES IT WORK?
DIGITAL
BRISTOL

 STAGES OF ENGAGEMENT
   INFANCY (LOTS OF IDEAS, LITTLE ACTION)
       ADOLESCENCE (BATTLE FOR SURVIVAL)
           BREAKTHROUGH (FOCUS, ROLES & RULES)
               CONSTRUCTIVE ACTIVITY (RESPECT & INTEGRITY)
                      MATURITY (AUTHORITY & VALUE)
DIGITAL
BRISTOL

COMMUNITY AND THE ORGANISATION
      “ONLY 19% OF US BELIEVE THAT
      OUR COMMUNITY INFLUENCES
      ORGANISATIONAL POLICY – IS
      THIS CAUSE FOR CONCERN?”
DIGITAL
BRISTOL

COMMUNITY AND THE ORGANISATION
          “62% OF US DO NOT REPORT TO ANYONE MORE
          SENIOR THAN OURSELVES AND 25% ARE NOT
          REPORTING TO ANYONE AT ALL”
DIGITAL
BRISTOL

COMMUNITY AND RETURN ON INVESTMENT
          “NINE OUT OF TEN OF US SEE NO FINANCIAL
            BENEFIT FROM OUR COMMUNITY”
DIGITAL
BRISTOL

COMMUNITY AND KEY PERFORMANCE INDICATORS
          “20% CONSIDER THEIR COMMUNITY ACTIVITIES
          ARE DECREASING, HAVE PLATEAUED OR IN ONE
          CASE CEASED TO EXIST”
DIGITAL
BRISTOL

COMMUNITY AND KEY PERFORMANCE INDICATORS
                “72% DO NOT KNOW WHO THEIR
                TOP 20 POSTERS ARE”
                                             ?
DIGITAL
BRISTOL

COMMUNITY AND KEY PERFORMANCE INDICATORS
               YOUR TOP KPIS
DIGITAL
BRISTOL

COMMUNITY: PREPARATION, MANAGEMENT AND TOOLS
           “100% OF ORGANISATIONS WHO
           UNDERTOOK PRE-LAUNCH PLANNING
           ARE SEEING INCREASING LEVELS OF
           ACTIVITY IN THEIR COMMUNITIES…”
DIGITAL
BRISTOL

COMMUNITY: PREPARATION, MANAGEMENT AND TOOLS
            “… WHILE OVER A THIRD THAT DID NO
            PRE-LAUNCH ACTIVITY ARE
            EXPERIENCING DECREASING LEVELS
            OF ACTIVITY.”
DIGITAL
BRISTOL

COMMUNITY: PREPARATION, MANAGEMENT AND TOOLS
               YOUR TOOLS WISHLIST
DIGITAL
BRISTOL

   COMMUNITY AND MODERATION
 “81% OF RESPONDENTS HAVE HAD TO DEAL WITH PROBLEMATIC MEMBERS,
 OF WHICH 33% HAVE HAD AT LEAST 5 PROBLEMATIC POSTS IN
 THE LAST 6 MONTHS”
DIGITAL
BRISTOL

     COMMUNITY AND SOCIAL MEDIA
      “EVERYONE IS ON TWITTER AND FACEBOOK, BUT ONLY
        HALF OF US REPORT ON WHAT WERE DOING THERE”
DIGITAL
BRISTOL




          THANKS!
          NICK TORDAY
          @NICKTORDAY
          NICK.TORDAY@SIFTGROUPS.COM

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Digital Bristol: Online community in the charity sector