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Building the Movement: Social Media Tools for Certificate Success
- 15. THE RESULT BRAND
DRIVEN
COMMUNITY
BRAND
NEW TRADITIONAL
MEDIA ISSUE MEDIA
ADVOCACY
- 22. ELEMENTS OF
A BRAND’S CODE
- Creation Story
- Creed
- Icons
- Rituals
- Pagans
- Sacred Words
- Leader
Source: Primal Branding by Patrick Hanlon
- 37. ISSUE
DIAGNOSE
THE PAIN
- 46. How much do you use social media
in your personal life?
10
8
5
3
0
A lot Some A little None
- 47. At work, does your organization
use social media?
11
8
6
3
0
Yes Somewhat No
- 59. SOCIAL PLAN
BRANDING & POSITIONING
- Building the brand
- Aggregating news, data, & results
ADVOCACY/SUPPORTER RETENTION
- Share news stories
- Invite to events
- Share YouTube content
BRANDING & NEWS
- Interviews with key personnel
- Video coverage of news events
NEWS & MEDIA RELATIONS
- Breaking news; real-time conversations
- Live coverage of campaign media events
- Share YouTube content
- 65. FIND
relevant
content
photo via andercismo / Flickr
- 66. SHARE
photo via furiousgeorge81 / Flickr
- 77. WHAT ARE PEOPLE TWEETING?
Pointless Babble
Conversational
Pass-Along Value
Self-Promotion 4% 4%
News 6%
Spam
9%
40%
38%
Source: Pear Analytics
- 92. NEXT STEPS
- Create a Twitter account
- Follow a lot of people & orgs
- Tweet & share often (12:1)
- Think of it as PR
- 101. NEXT STEPS
- Create a YouTube channel
- Create video content
- Make your brand personal
- Embed content on website
- 111. SOCIAL TRADITIONAL
MEDIA MEDIA
Your brand is the bread!