Check-In to the Power of Brand Building 
via Location-Based Social Media

1. nick westergaard | branddrivendigital.com | summer–fall 2013
social spotlight
Foursquare
Check-In to the Power of Brand Building
via Location-Based Social Media

2. Location, Location,
Location ...
Photo via Flickr user Matt Biddulph

3. It’s a Game!
Photo via Flickr user betsyweber

4. Foursquare: Social Spotlight
‣ By the Numbers
‣ How Brands Engage
‣ Things to Remember

5. BADGES!
Photo via Flickr user Austin Bryan

6. Photo via Flickr user rondostar
Experience-Specific Badges

7. 1
Foursquare by
the Numbers

8. 20 millionusers strong — over 2 billion check-ins to date

9. 2,000/mincheck-ins per minute!

10. 20% pushlocation updates from foursquare to facebook

11. 1 in 4 Familiar with “Checking In”

12. However, Check-Ins Are Stalling

13. So Is Frequency

14. 2
How Brands
Engage

15. How Brands Engage
‣ Check-In Driven Offers
‣ Build a Brand Page for Engagement
‣ Branded Badges

16. Photo via Flickr user Carly & Art
Mayor Offers

17. Example

18. Build a Brand Page

19. Merchant Program
‣ Claim Your Venue
‣ Connect with Customers
‣ Create Specials & Offers

20. Build a Brand Page (Non Brick)

21. Branded Badges

22. Promoted Updates
Photo via Flickr user bfishadow

23. 3
Things to Remember
About Foursquare

24. Promotion Is Key

25. Photo via Flickr user mikecogh
Promotion Is Key

26. The Competition
Photo via Flickr user rishibando

27. 10 Most Followed Companies
‣ Starbucks
‣ MTV
‣ History Channel
‣ Ellen DeGeneres Show
‣ CNN
‣ Bravo
‣ VHI
‣ People Magazine
‣ Louis Vuitton
‣ New York Times

28. Measurement
‣ Depends on strategy — offers, etc.
‣ Total likes on brand page
‣ Total number of check-ins
‣ Number of offers redeemed
‣ Increase in sales — if you can tie it back to
Foursquare offer

29. Where Do You Check-In?

30. nick westergaard | branddrivendigital.com | summer–fall 2013
BRAND DRIVEN digital
Questions?
blog: branddrivendigital.com
podcast: worktalkshow.com
twitter: @nickwestergaard

31. Photo via Flickr user TAKA@P.P.R.S