26. 2012
NATIVE ADS
FACEBOOK MOBILE
2010
TWITTER
MOBILE APPS
2008
IN-TEXT ADS
LINKEDIN
2007
MOBILE WEBSITES
FACEBOOK
YOUTUBE
2003
BLOGS (ADSENSE)
2001
POP-UPS
2000
MOBILE SMS
PPC
1994
BANNER ADS
EMAIL
OVER the last
20 YEARS
39. 33%knowingly follow
brands on
social media
Source: Edison Research
59%Turn to Facebook
first for brand
information
Source: The Naked Brand
40. 81%say that social
posts from friends,
family impact
purchase decisions
Source: Forbes
78%say social media
posts from
companies impact
purchase decisions
52. – lee clow, chairman and global director, tbwaworldwide
The reality of the new media world is that if your
brand does not have a belief, if it does not have a soul
and does not correctly architect its messages
everywhere it touches consumers, it can become
irrelevant. It can be ignored, or even become a focal
point for online contempt.”
“
54. every employee is now responsible for …
‣ Branding
‣ Marketing
‣ Content creation
‣ Customer service
55. – gary vaynerchuk, vaynermedia, author of jab-jab-jab right hook
If you’re not using Twitter because
you’re in the camp that think it’s stupid
you’re going to lose.”
“
68. key take-aways
‣ Social media is changing the way we build and grow businesses and brands
‣ Not just ‘social media’ — ‘social media marketing’
‣ We need to understand the dynamic shifts both online and off
‣ The basics still matter — strategy, execution, big picture (integration)