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nick westergaard | branddrivendigital.com | spring 2015
social spotlight
Vine
Building Your Brand Online 

Six Seconds at a Time
Photo via Flickr user Steve Snodgrass
What Is Vine?
Vine: Social Spotlight
‣ By the Numbers
‣ How Brands Engage
‣ Things to Remember
1
Vine by
the Numbers
40 millionvine users in the first seven months 

— smaller but rate is impressive
Source: Twitter
403% growth
between first and third quarters of its first year
Source: Mashable/Statista
12 millionvine videos uploaded to twitter daily
Source: Twitter
100 millionpeople watch vine videos each month
Source: Twitter
Over a billion
vine loops are played daily
Source: Twitter
5 Vinesare tweeted every second
Source: Twitter
4xa branded vine video is four times more likely to be
viewed than a regular branded video
Source: comScore
5 tweets/sec
contain a vine link
Source: 7th Chamber
10AM–11AM
are the hours most vines are posted
Source: Buzzfork
Micro-Content Matters
Photo via Flickr user melenita2012
Vine Social Spotlight
2
How Brands 

Engage
Photo via Flickr user wittco.gmbh
Start Small = 

Instagram, Vine
“– larry smith, founder of six-word memoir® project
LIMITATIONS
force us to be
more CREATIVE.”
Photo via Flickr user clasesdeperiodismo
Vine Social Spotlight
Smaller Increments of Strategy
Smaller Increments of Strategy
#WantNewCar
the first day of honda’s vine campaign brought the
car brand 1,020 new followers (compared to its 6-
mo. avg. of 242 new followers) and 2,292 mentions.
Source: Socialbakers
Helping Customers in Six Seconds
Short-Form Content
Build Larger Fires from Vine Tinder
3
Things to Remember
About Vine
Vine Measurement
‣ Total followers
‣ Revines
‣ Total brand mentions
‣ Sentiment (+/- talk about your brand)
‣ Reply ratio (what % are replies)
‣ Profile views
‣ Number of clicks per tweet
‣ Engagement by day/time
‣ Referring links on site
Which Brands Do You Follow?
nick westergaard | branddrivendigital.com | 2015
BRAND DRIVEN digital
Questions?
blog: branddrivendigital.com
podcast: onbrandpodcast.com

twitter: @nickwestergaard

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