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Twitter and Google
                         MSL Faculty Work Day
                    Using Twitter to network and
   harnessing the (good) power of (evil?) Google

                           Niclas Hulting | Trine University
              Director of Web Marketing and Social Media
                                                  July 2012
Twitter


• Micro blogging platform
• Restricted to 140 characters (Note: not words)
• Quick, instant interactions
Twitter Mechanics
• @reply

• DM

• RT

• Favorite

• Search

• Hash tags (#)
#Hash Tags

•   Search Feature of Twitter
•   Follow specific “Tag” or topic globally
•   Used for Searches (i.e. Trine University)
•   Used for Chats (i.e. #socialchat)
•   Used for adding context to tweets (#sarcasm)
•   Used to add personal “flair” to tweets (#bored)
#Hash Tags (cont.)
                                       #edreform
                  #Edu
     #highered                    #engchat
                                             #ipaded
                       #faculty
           #scichat
#edchat
                                   #mathchat
          #lrnchat      #mlearning
 #edtech
                 #education
                              #teaching
#Hash Tag Example


#heweb12
#Hash Tag Example


#casesmc
#Hash Tag Example
#Trine University #TrineUniversity
Twitter Tools

•   Twitter.com
•   Hootsuite.com
•   Tweetdeck.com
•   Crowdbooster.com
Google



• “Don’t be evil.”
Google Apps
•   Google Drive (cloud storage)
•   Google Play (See iTunes Store)
•   Google+ (Facebook for nerds)
•   Gmail (best free e-mail out there)
•   Google Documents (collaboration tool)
•   Google Alerts (e-mail notifications)
Google Drive
•   Cloud based
•   Free Storage
•   Up to 5 GB
•   Cross-platform sync capabilities
•   Great for managing documents/resources
•   Collaboration tool (send/share resources)
•   Drive.google.com
Google Play

•   Same concept as iTunes store
•   Podcasts a plenty
•   Instructional videos
•   Books
•   Play.google.com
Google+

•   Google’s Social Network
•   Great control of messaging (circles)
•   Video conferencing (hangouts)
•   Meeting/collaboration (documents)
•   Streams/Sparks – track topics
•   Plus.google.com
Google Mail (Gmail)

•   Free
•   Up to 10 GB storage
•   Cross-platform sync capabilities
•   Mail.google.com
Google Docs

•   Cloud based storage
•   Cross-platform sync capabilities
•   Collaborative tool
•   Easy to use
•   Docs.google.com
Google Alerts
• Daily/Weekly alerts sent to your e-mail
• Keep track of topics
• Alerts.google.com
#WhatDoYouThink?


More Questions? Tweet me @niclashulting

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Twitter Networking and using Google Apps.

  • 1. Twitter and Google MSL Faculty Work Day Using Twitter to network and harnessing the (good) power of (evil?) Google Niclas Hulting | Trine University Director of Web Marketing and Social Media July 2012
  • 2. Twitter • Micro blogging platform • Restricted to 140 characters (Note: not words) • Quick, instant interactions
  • 3. Twitter Mechanics • @reply • DM • RT • Favorite • Search • Hash tags (#)
  • 4. #Hash Tags • Search Feature of Twitter • Follow specific “Tag” or topic globally • Used for Searches (i.e. Trine University) • Used for Chats (i.e. #socialchat) • Used for adding context to tweets (#sarcasm) • Used to add personal “flair” to tweets (#bored)
  • 5. #Hash Tags (cont.) #edreform #Edu #highered #engchat #ipaded #faculty #scichat #edchat #mathchat #lrnchat #mlearning #edtech #education #teaching
  • 8. #Hash Tag Example #Trine University #TrineUniversity
  • 9. Twitter Tools • Twitter.com • Hootsuite.com • Tweetdeck.com • Crowdbooster.com
  • 11. Google Apps • Google Drive (cloud storage) • Google Play (See iTunes Store) • Google+ (Facebook for nerds) • Gmail (best free e-mail out there) • Google Documents (collaboration tool) • Google Alerts (e-mail notifications)
  • 12. Google Drive • Cloud based • Free Storage • Up to 5 GB • Cross-platform sync capabilities • Great for managing documents/resources • Collaboration tool (send/share resources) • Drive.google.com
  • 13. Google Play • Same concept as iTunes store • Podcasts a plenty • Instructional videos • Books • Play.google.com
  • 14. Google+ • Google’s Social Network • Great control of messaging (circles) • Video conferencing (hangouts) • Meeting/collaboration (documents) • Streams/Sparks – track topics • Plus.google.com
  • 15. Google Mail (Gmail) • Free • Up to 10 GB storage • Cross-platform sync capabilities • Mail.google.com
  • 16. Google Docs • Cloud based storage • Cross-platform sync capabilities • Collaborative tool • Easy to use • Docs.google.com
  • 17. Google Alerts • Daily/Weekly alerts sent to your e-mail • Keep track of topics • Alerts.google.com