1. Virtual Worlds:
Industry & User Data
Universe Chart for Q1 2012

2. About KZero
Consulting, Analytics, Insight

3. KZero services
Sectors: Virtual worlds, branded virtual goods, casual/social gaming,
3D gaming, augmented reality
Start-ups / Pre-launch: Business planning, market sizing, financial
modelling, strategic guidance, launch planning
Operational companies: Marketing strategy, product development,
user analysis, market entry planning, partnerships/busdev
Brands: Media planning, campaign creation, virtual brand strategy,
social media monetization strategies
For VC’s/Investors: Deal-flow, investment analysis, market sizing

4. KZero Clients

5. Media References

6. GrowthGrowth byAge
Registered Account
by Segment

7. Total Cumulative Registered Accounts
Age 2009 2010 2011 2012
Range
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
5 to 10
77m 114m 152m 179m 190m 211m 219m 235m 232m 270m 296m 340m 355m
10 to 15
246m 334m 367m 392m 413m 444m 468m 511m 601m 652m 694m 787m 802m
15 to 25
73m 99m 117m 193m 237m 273m 288m 299m 313m 385m 456m 596m 712m
25+
18m 21m 23m 25m 27m 30m 34m 36m 39m 42m 44m 49m 52m
Total
414m 568m 659m 789m 867m 958m 1,009m 1,081m 1,185m 1,349m 1,490m 1,772m 1,921m

8. Total Cumulative Registered Accounts
2,000m
1,800m
1,600m
1,400m
1,200m
1,000m
800m
600m
400m
Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 Q2 11 Q3 11 Q4 11 Q1 2012

9. Total Cumulative Registered Accounts
900m
800m
700m 5 to 10 10 to 15 15 to 25
600m
500m
400m
300m
200m
100m
0m
Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 Q2 11 Q3 11 Q4 11 Q1 2012

10. Total registered accounts: Quarterly growth
300m
250m
200m
150m
282m
154m 100m
130m 164m
91m
78m 91m 104m 141m 149m 50m
Q2 09Q3 09Q4 09 51m 72m
Q1 10 Q2 10 0m
Q3 10 Q4 10
Q1 11 Q2 11
Q3 11 Q411
Q1 12

11. Q4 2011: total registered accounts 900m
675m
450m
802m
712m
355m 225m
5-10
10-15 0m
15-25 52m
Age Group 25+

12. Universe Chart
Average age and registered accounts

13. Key for Charts
Launch or Open Beta
Start Date
6m 7m
Previous Quarter
Registered Accounts Current Total
Registered Users

14. Age 5
Second Life (36) Jumpstart
31m Cackleberries 10m Math Blaster
2012 FooPets
KZero Universe Chart Utherverse (35) 10m 8m 13m HandiLand
30m
KZero Universe Chart
wn
Virtual World / MMO 3m BoomBang
Bunny To
urtle
11m 2m
9m 28m
Virtual World / MMO
Ag
6m
Planet T
Camp Pete / Ekoloku
Registered Accounts
e8
e3
8.5m 27m 2.5m
10m
Ag
Registered Accounts
0+
Weblin Arbopals / MyTinyPlanets
Q1 2012 Twinity
8m
25m
2011 4.5m Ecobuddies
7.5m
3.8m
9m
1.5m
Magic Town
Action Jetz
Q1 2012
7m 8m
Live or open beta 22m 21m Webkinz
Vie 2.5m 7m 1.2m Distroller
Launched in 20m Tinkatolli
2010 Live or open beta
5m 19m 1.8m 6m Pixie Hollow
18m Gogoyu Launched in
17m 1m 5m
3m 1.4m 16m Little Space Heroes
Next Island 4m BrainNook
15m Kid Command
2.5m 3.5m
Time Tribe
13m 1m 15m
23m Panfu
2m 2009 22m
3dCha 3m Neopets
No data shown for worlds 73m No data shown for worlds
t 72m
under 1m registered accounts. GeoSi 20m Geowhiz under 1m registered accounts.
Includes estimates. m Kawi Park Includes estimates.
5m
Copyright KZero 2006-2012 15m 65m oo Sand Dollar City Copyright KZero 2006-2012
58m Chimp
20m 21m Bearville
19m
2008 17m 2m Happy Studio
eRepublic 3.5m 13m Toonix Cartoon Universe
3m 2.5m 11m
2.1m 5m Animal Jam
Sponsored by 2m 1m
Weopia Fight My Monster Sponsored by
110m 144m 170m 210m 225m Poptropica
3rd Planet 20m 40m 76m 80m 83m 105m
Age 25 2012 2011 2010 2009 2008 2008 2009 2010 2011 2012
Minimonos
Age 10
2m 3m 6m
1m 4m 10m 13m Bin Weevils
7m 12m 18m 25m 27m 34m Dorothy of Oz
Nanoland / Im 50m 60m
30m Kung Fu agine Town 70m Moshi Monsters
20m Panda 5m
40m 8m Cash Stash
45m 2008 Digita 35m Kid Com 10m Petra’s Planet
50m 30m l Dollh 45m mand / 14m
Dofus 55m ouse 70m SquishL 16m
35m / Club and 18m Fantage
3m Pony 90m
45m 1m Pals / 100m
KZero Universe Chart 2m 19m 12m 17m
5m
5m
8m
Action
Allsta
rs
115m
130m
150m
Skylanders KZero Universe Chart
Virtual World / MMO 50m
2.3m 24m 7m 13m
12m 10m
12m
170m Club Penguin Virtual World / MMO
Registered Accounts 60m
55m 3m 26m
8m 15m
1.2m 2009
21m
6m
1.2m
3m
15m
19m
17m
2m
5m 5m Animal Jam Registered Accounts
Q1 2012 IMVU 95m
6m
4m 30m
12m 1m
16m 1.6m
124m 3.7m
22m
18m 10m Monkey Quest Q1 2012
s 32m 26m 1m
star
13m 1.7m 8m 20m Free Realms
8m uper 20m
135m
4m Kaz 25m
SmallWorlds 9m all S 36m 14m 2m
30m 5m op
Footb 25m 11m 7m 6m
ark 15m 27m Wizard 101
Hi Hola! 40m 2010 1.3m
16m
3m 27m 2.5m 42m 3.8m 6.5m Pirate 101 Live or open beta
44m 148m 10m 17m
Live or open beta 4m 13m 2m 11m Ameba Pico
Gojiyo 1m 17m 30m 2.7m 158m 46m 7m Launched in
55m Glitch / Bible Islands
Launched in 32m 55m 14m 4.1m 6m 8m 12m 3m 13m Rinksters
60m 18m 6m 3m 168m Herotopia Star Guardians
16m 14m
20m 8m 69m 9m 18m
65m 175m 18m 5m FusionFall
ts
36m 3.2m 7m 5m
Why
Spor
24m 2011 85m 15m
Free
Roblox
ville
19m 5.5m
f
40m 185m 28m
ire o
Weeworld 12m 3.3m
Ourw
Ag
No data shown for worlds No data shown for worlds
Realm
0
94m
Emp
26m
e2
Mamba Nation 9m
e1
under 1m registered accounts. 20m Minecraft under 1m registered accounts.
orld
Meez 22m 6.6m
Ag
200m
s
7m
3
Includes estimates. 14m 45m 3.4m 116m Includes estimates.
Yogurtistan 11m Planet Cazmo
Copyright KZero 2006-2012 sMeet 230m 25m 7m 22m Copyright KZero 2006-2012
47m 3.6m 150m 14m Woozworld
Gaia 255m 10m
Frenzoo 2012 8m
Global Soccer 100m 4m 26m Fiesta
200m Howrse
265m GoSupermodel
Transformers Universe Maplestory
Habbo Stardoll Beloola Sponsored by
Sponsored by
Cosmopax
Age 15