This document provides data on virtual world and MMO user numbers by age range and region for Q4 2012. It includes charts showing the number of registered accounts for various virtual worlds and MMOs over time, with the oldest dating back to 2008. The final chart shows the average age and total registered accounts for numerous virtual worlds and MMOs as of Q4 2012.
7. Global Unique Active Users (m)
Region Age 7 8 9 10 11 12 13 Total
North America 0.7 1.5 2.5 3.2 3.3 3.3 3.1 17.6
Latin/South America 0.2 0.4 1.3 1.7 1.8 1.8 1.6 8.8
Western Europe 0.8 1.2 1.6 2.0 2.2 2.5 2.3 12.6
Eastern Europe 0.2 0.3 0.3 0.7 0.6 0.3 0.3 2.6
Asia 1.3 1.8 2.5 4.1 4.5 4.6 4.5 23.2
Australasia 0.1 0.1 0.1 0.3 0.3 0.3 0.4 1.6
Global Total 3.2 5.3 8.3 11.9 12.7 12.8 12.1 66.4
Logged in at least once to a VW/MMO in the quarter
9. Market Penetration: Ages 7 to 13
80%
70.85% 78.79%
66.55%
60%
36.44% 40%
39.02%
29.06%
20%
North America
South America
Western Europe 0%
Eastern Europe
Asia
Active Users as a % of the Addressable Market Australasia
10. Market Multiplier
By Age Range and Major Region
Note: Ages 7 to 13 only
11. Market Multiplier: Ages 7 to 13
14
12.8
12
11.7
10.6
11.1 10
8
6
4.1
4
2
North America
South America
Western Europe 1.5 0
Eastern Europe
Asia
Cum. Registered Accounts / Addressable Market Australasia