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Conference The Future Of Branding

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Nicola Origgi
Nicola Origgi

The future of branding: what will happen in the 21st century? Part of a series of conferences given at the Universidad Panamericana and at the ITESM, Campus Toluca

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Brand Evolution: Where are we going? See the need: fulfill the need or reveal the dream? Preparado por MBA Nicola Origgi
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Mood and Experience Enhancement Technology is human: The aim is a balance Empowerment, self Creation, personal expression The luxury of ethics: humanity, Ecology, the right of indignation Brand strategy
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A few examples
Technology is human ,[object Object],[object Object]
A few examples
Empowerment, personal expression ,[object Object],[object Object],[object Object],[object Object],[object Object]
A few examples
Ethics, the right to feel indignated ,[object Object],[object Object],[object Object],[object Object],[object Object]
A few examples
So now, how to communicate? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANKS A LOT

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