1. Film in An Online Age

2. Consider
How was film
produced and
distributed?
How did we used to
consume film?
How was film
previously
marketed before
the rise of the
Internet?

3. How has Web
2.0 benefitted
the Marketing
& Production
of Film?

4. Case Study:
Marketing
The Avengers

5. Traditional Methods
Poster Campaign, Television Adverts, Trailer before feature films in cinemas.

6. http://marvel.com/avengers_movie/
Interactivity? Creativity?

7. Online Games
Avengers Alliance Facebook game attracted 1.2million users.

8. Augmented Reality
http://www.youtube.com/watch?v=dX
pZ7niGgIY

9. http://mashable.com/2012/05/07/the
-avengers-twitter-roundup-charts/

10. http://www.youtube.com/watch?v=eOrNdBpGMv8
http://www.youtube.com/watch?v=TkINcovFxaY

11. Parodies and Swedes
http://www.youtube.com/watch?v=dE27sIid6KU
http://www.youtube.com/watch?v=de06YM2mDlA#t=18
http://www.youtube.com/watch?v=2i0Gt4M8dpM

12. https://www.facebook.com/avengers

13. Go Research………….
Create your own Case Study of a new release or soon to be released film
and look at the different methods of marketing.
Can you find examples of the Internet allowing for what David Gauntlett coins
Creativity, Collaboration, Participation?
Suggest what benefit these methods have on the both consumers and
producers.