1. How to build your financial services brand in the social media space

2. 1. Branding

3. 2. Projecting

4. 3. Conversing

7. In many ways, choosing an adviser is a leap of faith

8. It all comes down to this Which company will help me feel confident about my financial future and that of those who rely on me? Will you deliver the cheque and will it meet my expectations?

9. “I don’t know who you areI don’t know your company.I don’t know your company’s product.I don’t know what your company stands for.I don’t know your company’s customers.I don’t know your company’s record.I don’t know your company’s reputation.Now - what was it you wanted to sell me? ” Moral – Sales start before your salesman calls (Source: Advertisement for McGraw Hill Magazines.)

10. Branding is something you do already

11. Or is it?

12. Branding your business – 3 steps 1 Consider what you’d like people to remember about you

13. 2 Think about what makes you different and try to bring that out in everything you do (Remember to be customer focussed).

14. Branding your business 3 Be single minded. It is an old marketing maxim. If you throw one ball to someone, they will catch it. If you throw several, they are unlikely to catch even one. “A man may be so much of everything, that he is nothing of anything.” Samuel Johnson The best communications focus on one message.

15. Your two most valuable commodities Trust Reputation

16. Clarity and consistency build trust and reputation Clarity Clear about who they are, what they stand for and what they offer their customers. Consistency Consistent in their presentation, in their character and in their messages. Each of these builds trust and reputation

17. Your social media presence is the clothes you wear on the internet Your social media presence is the clothes you wear on the internet: Speak with one voice consistently across all channels Keep your ‘brand’ in mind in every interaction Make sure everyone is on board Good English is important – check your spelling and grammar

20. Branding Summary 1. Why brand? To communicate what you offer, your unique qualities and experience 2. Branding your business To build trust and reputation and instil confidence in your customers 3. Communicating consistently To be consistently recognisable through clarity in identity

21. 2. Projecting

23. The extended visibility of your brand: So from stationary, to website, to all the available channels

24. Why bother? Real time search The extended visibility of your brand: So from stationary, to website, to all the available channels

25. Why bother? “Everything you now do with social media will have an impact on search” Cedric Chambaz, Microsoft

29. Need image for telling stories

32. How-tos

33. Stories

36. tweetmeme

37. slideshare

44. Advanced ‘listening’ tools

47. Don’t allow voids to develop around your brand

48. Brand advocates

50. 2. Projecting

51. 3. Conversing

52. And finally…

53. Thank you www.thegateworldwide.com twitter.com/TheGateLondon http://uk.linkedin.com/in/nicolawebber ‘nicolawebber’ Nicola Webber