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Social Media for Researchers

               #sotondiglit workshop
                7th November 2012
               Nicole Beale - @nicoleebeale


#sotondiglit
This workshop
  • Define social media
  • Why we use social media
  • Social media in the context of the research
    cycle
  • Social media tools/platforms
  • Strategic Approaches
       – Evaluating credibility; Analytics; Digital
         professionalism; Ethical Considerations
#sotondiglit
This workshop
  • Define social media
  • Why we use social media
  • Social media in the context of the research
    cycle
  • Social media tools/platforms
  • Strategic Approaches
       – Evaluating credibility; Analytics; Digital
         professionalism; Ethical Considerations
  • Spreading the word
#sotondiglit
What is social media?
  • Decide on a definition for social media in your
    group
  • Identify key terms




#sotondiglit
Social media is…
  • “Internet services where the online content is
    generated by the users of the service.”
                                       – Quinnell, 2012
  • “Social media are online communications in
    which individuals shift fluidly and flexibly
    between the role of audience and author. To do
    this, they use social software that enables anyone
    without knowledge of coding, to post, comment
    on, share or mash up content and to form
    communities around shared interests.”
                                       – Thronley, 2008
#sotondiglit
This workshop
  • Define social media
  • Why we use social media
  • Social media in the context of the research
    cycle
  • Social media tools/platforms
  • Strategic Approaches
       – Evaluating credibility; Analytics; Digital
         professionalism; Ethical Considerations
#sotondiglit
Why use social media?
  • Identity
  • Connection
  • Sharing expertise




#sotondiglit
Social media can…
  • Expand your research network to increase
    opportunities for
    collaboration, employment, funding, discussion and
    research
  • Access collective intelligence to become more
    knowledgeable about your own fields of research
  • Establish a reputation that demonstrates your
    expertise and the significance and relevance of your
    research
  • Practice your debating, discussion and thinking skills
  • To conduct research
                                            -- Gillaspy, 2012
#sotondiglit
This workshop
  • Define social media
  • Why we use social media
  • Social media in the context of the research
    cycle
  • Social media tools/platforms
  • Strategic Approaches
       – Evaluating credibility; Analytics; Digital
         professionalism; Ethical Considerations
#sotondiglit
How do you do it?
   1. How do you make sense of your academic /
      professional practice? i.e. what do you do?
   2. How can social media support what you do?
   3. How can social media disrupt what you do?




#sotondiglit
Research cycle

                               Identification




               Dissemination    Knowledge       Creation




                                 Quality
                                Assurance

#sotondiglit
Knowledge identification
  • Sharing information with many networks
    simultaneously and consistently will help to
    identify, manage and sort relevant knowledge
       – Audience
       – Wider dissemination
       – Many to many networks
       – Manage and organise
       – Quality of access for others
                                        -- Nelson, 2012

#sotondiglit
Research cycle

                               Identification




               Dissemination    Knowledge       Creation




                                 Quality
                                Assurance

#sotondiglit
Knowledge creation
  • Utilizing and engaging multiple tools to create
    knowledge and develop skill sets to manage
    the information that has been identified.
       – Gathering information for collaboration
       – Build something
       – Create original content
       – Use different networks
                                            -- Nelson, 2012

#sotondiglit
Research cycle

                               Identification




               Dissemination    Knowledge       Creation




                                 Quality
                                Assurance

#sotondiglit
Qualifying Knowledge
  • Overcoming unknown hurdles of quality(REF for
    current reference), which is in flux, and validating
    its use and quality for knowledge.
       – Ownership / Access
       – Authorship, social media footprint - expert? Publishing
         record?
       – What determines experts or measuring quality
       – Seeing comments then sharing that information
       – Integration and interaction between author and
         comments
                                                 -- Nelson, 2012

#sotondiglit
Research cycle

                               Identification




               Dissemination    Knowledge       Creation




                                 Quality
                                Assurance

#sotondiglit
Knowledge dissemination
  • Engaging with a range of social media tools and censoring
    ideology, knowledge and content amongst a variety of
    audiences in and outside of academic institutions.
       – How you spread information and how it is framed.
       – How is knowledge discussed – legal considerations
       – Exchanging information in the social sphere. - anonymous
         sources.
       – Terms and conditions on the social networks – Who owns the
         content?
       – Blogging as a way of individualizing yourself
       – Branding / social media strategy
                                                          -- Nelson, 2012


#sotondiglit
This workshop
  • Define social media
  • Why we use social media
  • Social media in the context of the research
    cycle
  • Social media tools/platforms
  • Strategic Approaches
       – Evaluating credibility; Analytics; Digital
         professionalism; Ethical Considerations
#sotondiglit
(Some) Social Media Tools
  •   (Micro) Blogging
  •   RSS
  •   Social Bookmarking
  •   Social Citation Sharing
  •   Media Sharing
  •   Collaborative Writing
  •   Synchronous Meetings
  •   Academic Networks
  •   Content Curation
  •   Open Access

#sotondiglit
Private vs. Public




#sotondiglit
(Micro)Blogging
  •   Blogger
  •   Plurk
  •   Posterous
  •   Tumblr
  •   Twitter
  •   Typepad
  •   Wordpress
  •   Yammer (University of Southampton)
#sotondiglit
Using Twitter
  • IN YOUR GROUP: 5 ways academics can use
    Twitter
  • BY YOURSELF: Your research in 140 characters
  • IN YOUR GROUP: Read out your research in
    140 characters to your group. Any changes
    suggested?



#sotondiglit
Blogging
  • Regularly
       – Become disciplined
  • Informality
       – Opportunites to explore different writing forms
  • Generality
       – Conveying complex information to non-specialists
  • Contexts
       –   Risk (free)?
       –   Shape ideas and formulate thoughts and concepts
       –   Work in progress
       –   Raw material for thesis/conference/journalpapers
       –   Emphasis on personal experiences/perspectives/opinon
                                                              – Quinnell, 2012


#sotondiglit
RSS
  •   Google Alerts
  •   Google Reader
  •   Google Analytics
  •   NetVibes
  •   FeedDemon




#sotondiglit
Wisdom of the crowds
   Surowieck’s principles essential for wisdom of
   crowds:
   1. Independence
       – Everyone’s working on their own project
   2. Diversity
       – Drawn from a range of different
         backgrounds/disciplines
   3. Decentralisation
       – Bringing people together who are funded and
         managed in different ways
                                           -- Surowieck, 2004
#sotondiglit
Social bookmarking
  •   delicious
  •   Digg
  •   diigo
  •   Reddit
  •   StumbleUpon
  •   Pearltrees
  •   PinBoard
  •   Pinterest
#sotondiglit
Wikipedia




#sotondiglit
Social citation sharing
  •   CiteULike
  •   Connotea
  •   Mendeley
  •   Zotero
  •   Bibsonomy
  •   Google


#sotondiglit
Media sharing
  •   Listening Dashboards
  •   SlideShare
  •   YouTube
  •   Vimeo
  •   Scribd
  •   Flickr
  •   SoundCloud
  •   AudioBoo
  •   (Google Play / iTunes)

#sotondiglit
Collaborative working
  • Who do you collaborate with at the moment?
  • What collaborative tools do you use and for what
    purpose?
  • How might social media tools improve your
    collaborative practice?
  • Are there any potential risks to using
    collaborative working tools in an
    academic/professional context?
       – Ethical/Legal?
       – Practical/Logistical?
       – Quality assurance?      -- Gillaspy, 2012
#sotondiglit
Collaborative writing
  •   Ning
  •   Disqus
  •   Dropbox
  •   Zoho Office Suite
  •   Etherpad:
       – sync.in
       – PrimaryPad
  • Google Docs
  • Wikis (WikiMatrix Wiki Choice Wizard):
       –   Wikispaces
       –   MediaWiki
       –   Wikia
       –   PBWorks


#sotondiglit
Synchronous meetings
  •   Eventbrite
  •   Google+ Hangouts
  •   Adobe Connect
  •   Bamboo
  •   BaseCamp
  •   BigBlueButton
  •   Citrix GotoMeeting
  •   DimDim
  •   Elluminate
  •   Huddle
  •   Skype

#sotondiglit
Academic / professional networks
  • What does your research network look like at the moment?
  • Who are the weak ties?
  • How do you want your network to expand?
  • Where are the greatest concentrations of people you want
    to talk to?
  • What value do you bring to the network?
  • What are the risks of using social networking tools
    (Ethical/Legal? Practical/Logistical? Quality assurance?)
                                                -- Gillaspy, 2012




#sotondiglit
Academic networks
  •   Methodspace
  •   Researchgate
  •   #phdchat
  •   Academia
  •   LinkedIn

  • Meetup
  • Lanyrd
#sotondiglit
Content curation
  •   Paper.li
  •   Mural.ly
  •   Netvibes
  •   Storify
  •   Scoop.it
  •   PageFlakes
  •   iGoogle

#sotondiglit
Open access
  •   Open access journals
  •   Figshare
  •   Academia
  •   Scribd
  •   Eprints
  •   Nanopublishing


#sotondiglit
Using tags
   There are some things to consider when using tags:
  • Personal:
       – Personal organisation / management of bookmarks, searchable
         tag list / cloud
  • Group:
       – Participatory / democratic knowledge base
  • Social:
       – Use as search engine, keyword / user search other user
         bookmarks, subscriptions / networks

                     intrapersonal & interpersonal
                                                        – Quinnell, 2012

#sotondiglit
This workshop
  • Define social media
  • Why we use social media
  • Social media in the context of the research
    cycle
  • Social media tools/platforms
  • Strategic Approaches
       – Evaluating credibility; Analytics; Digital
         professionalism; Ethical Considerations
#sotondiglit
Social media analytics
  •   Personas
  •   Tiny.ly – real time sharing and usage stats
  •   Bit.ly
  •   Ow.ly
  •   Google Analytics
  •   Klout
  •   TrustCloud
  •   Twuffer
  •   TweetStats

#sotondiglit
Digital professionalism
   What not to share:
  • Think of two things that you would share
    about your research, and two things that you
    wouldn’t share about your research.
  • Discuss in the group why you made these
    decisions.



#sotondiglit
Ethical considerations
  •   Intellectual Property
  •   Copyright
  •   Creative Commons Licensing
  •   GNU General Public License




#sotondiglit
Evaluating credibility
  • Use citation metrics – e.g. Publish or Perish
  • Use advice – e.g. Twitter Journalism
  • Use network curated content – e.g. Public
    Insight Network




#sotondiglit
Social Media Card Game




               Acknowledgements: Tim Davies. Originally from David Wilcox:
                http://socialmedia.wikispaces.com/Communications+game

#sotondiglit
Social Media Research Cycle
                       Card Game
INSTRUCTIONS:
1. Select some social media tools                    Identification

2. For each tool:
• Write a description of the tool.
• Write questions to help the
                                     Dissemination   Knowledge        Creation
   player think about
   opportunities/problems with
   this tool.
• Give the tool a cost score from                      Quality
                                                      Assurance
   1 to 5. Explain that score.


#sotondiglit
Card Example
  Group: Knowledge Dissemination
  Tool: Twitter
  Description: Twitter is a micro-blogging platform that provides
  a way to share news, resources and information quickly and
  easily in short profile updates.
  Q: Do you have the time required to update this platform on a
  regular basis?
  Are you going to share enough content to make your profile
  attractive to other users?
  Score: 3/5
  Score justification: Requires regular use. Need to collect
  followers. Requires reading and sharing of other users’
  content to achieve full advantage.
#sotondiglit
Social Media for Researchers

               #sotondiglit workshop
                7th November 2012
               Nicole Beale - @nicoleebeale


#sotondiglit
Strategy
  • Aggregate
  • Filter
  • Connect
                           -- Kastelle, 2010




#sotondiglit
Filtering


      Judgement
                       Naive             Expert             Network
    Based Filtering:



                                   Amount of information



     Mechanical        Heuristic                    Algorithmic
     Filtering:


                                                            -- Kastelle, 2010
#sotondiglit
Strategy

   Aggregating       Filtering     Connecting
                                   Synchronyous
                        Social       Meetings
               RSS
                     Bookmarking
                                   Collaborative
                                      Writing
                        Social
        Academic
                       Citation      Content
        Networks
                       Sharing       Curation

#sotondiglit
Strategy
  •    Team
  •    Primary Goals
  •    Measuring Success
  •    Audiences
  •    Current Conversation
  •    Content
  •    Name and Design – Branding, Affiliation
  •    Evaluation (timeline, realign)
                 -- Research Impact Project, KMb Unit, University of
                                                         York, 2012
      Social Media Governance – social media policy
      database, including some universities.
#sotondiglit
This workshop
  •   Define social media
  •   Why we use social media
  •   Social media in the context of the research cycle
  •   Social media tools/platforms
  •   Designing a strategy
       – Finding and filtering; Evaluating credibility; Analytics;
         Digital professionalism; Ethical Considerations
  • Spreading the word

#sotondiglit
What we could do
  • Raise awareness of range of tools and their
    usefulness for different scenarios
  • Examples of successful use and good practice
  • Guidelines for training, enabling informed
    decision making
  • Standards for and advice on curation and
    preservation.

          -- University of Bath, The Connected Researcher
                                                  project

#sotondiglit
Get Involved
   Email me nicoleebeale@gmail.com
   Tweet me @nicoleebeale




#sotondiglit

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Social media for researchers workshop 071112

  • 1. Social Media for Researchers #sotondiglit workshop 7th November 2012 Nicole Beale - @nicoleebeale #sotondiglit
  • 2. This workshop • Define social media • Why we use social media • Social media in the context of the research cycle • Social media tools/platforms • Strategic Approaches – Evaluating credibility; Analytics; Digital professionalism; Ethical Considerations #sotondiglit
  • 3. This workshop • Define social media • Why we use social media • Social media in the context of the research cycle • Social media tools/platforms • Strategic Approaches – Evaluating credibility; Analytics; Digital professionalism; Ethical Considerations • Spreading the word #sotondiglit
  • 4. What is social media? • Decide on a definition for social media in your group • Identify key terms #sotondiglit
  • 5. Social media is… • “Internet services where the online content is generated by the users of the service.” – Quinnell, 2012 • “Social media are online communications in which individuals shift fluidly and flexibly between the role of audience and author. To do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests.” – Thronley, 2008 #sotondiglit
  • 6. This workshop • Define social media • Why we use social media • Social media in the context of the research cycle • Social media tools/platforms • Strategic Approaches – Evaluating credibility; Analytics; Digital professionalism; Ethical Considerations #sotondiglit
  • 7. Why use social media? • Identity • Connection • Sharing expertise #sotondiglit
  • 8. Social media can… • Expand your research network to increase opportunities for collaboration, employment, funding, discussion and research • Access collective intelligence to become more knowledgeable about your own fields of research • Establish a reputation that demonstrates your expertise and the significance and relevance of your research • Practice your debating, discussion and thinking skills • To conduct research -- Gillaspy, 2012 #sotondiglit
  • 9. This workshop • Define social media • Why we use social media • Social media in the context of the research cycle • Social media tools/platforms • Strategic Approaches – Evaluating credibility; Analytics; Digital professionalism; Ethical Considerations #sotondiglit
  • 10. How do you do it? 1. How do you make sense of your academic / professional practice? i.e. what do you do? 2. How can social media support what you do? 3. How can social media disrupt what you do? #sotondiglit
  • 11. Research cycle Identification Dissemination Knowledge Creation Quality Assurance #sotondiglit
  • 12. Knowledge identification • Sharing information with many networks simultaneously and consistently will help to identify, manage and sort relevant knowledge – Audience – Wider dissemination – Many to many networks – Manage and organise – Quality of access for others -- Nelson, 2012 #sotondiglit
  • 13. Research cycle Identification Dissemination Knowledge Creation Quality Assurance #sotondiglit
  • 14. Knowledge creation • Utilizing and engaging multiple tools to create knowledge and develop skill sets to manage the information that has been identified. – Gathering information for collaboration – Build something – Create original content – Use different networks -- Nelson, 2012 #sotondiglit
  • 15. Research cycle Identification Dissemination Knowledge Creation Quality Assurance #sotondiglit
  • 16. Qualifying Knowledge • Overcoming unknown hurdles of quality(REF for current reference), which is in flux, and validating its use and quality for knowledge. – Ownership / Access – Authorship, social media footprint - expert? Publishing record? – What determines experts or measuring quality – Seeing comments then sharing that information – Integration and interaction between author and comments -- Nelson, 2012 #sotondiglit
  • 17. Research cycle Identification Dissemination Knowledge Creation Quality Assurance #sotondiglit
  • 18. Knowledge dissemination • Engaging with a range of social media tools and censoring ideology, knowledge and content amongst a variety of audiences in and outside of academic institutions. – How you spread information and how it is framed. – How is knowledge discussed – legal considerations – Exchanging information in the social sphere. - anonymous sources. – Terms and conditions on the social networks – Who owns the content? – Blogging as a way of individualizing yourself – Branding / social media strategy -- Nelson, 2012 #sotondiglit
  • 19. This workshop • Define social media • Why we use social media • Social media in the context of the research cycle • Social media tools/platforms • Strategic Approaches – Evaluating credibility; Analytics; Digital professionalism; Ethical Considerations #sotondiglit
  • 20. (Some) Social Media Tools • (Micro) Blogging • RSS • Social Bookmarking • Social Citation Sharing • Media Sharing • Collaborative Writing • Synchronous Meetings • Academic Networks • Content Curation • Open Access #sotondiglit
  • 22. (Micro)Blogging • Blogger • Plurk • Posterous • Tumblr • Twitter • Typepad • Wordpress • Yammer (University of Southampton) #sotondiglit
  • 23. Using Twitter • IN YOUR GROUP: 5 ways academics can use Twitter • BY YOURSELF: Your research in 140 characters • IN YOUR GROUP: Read out your research in 140 characters to your group. Any changes suggested? #sotondiglit
  • 24. Blogging • Regularly – Become disciplined • Informality – Opportunites to explore different writing forms • Generality – Conveying complex information to non-specialists • Contexts – Risk (free)? – Shape ideas and formulate thoughts and concepts – Work in progress – Raw material for thesis/conference/journalpapers – Emphasis on personal experiences/perspectives/opinon – Quinnell, 2012 #sotondiglit
  • 25. RSS • Google Alerts • Google Reader • Google Analytics • NetVibes • FeedDemon #sotondiglit
  • 26. Wisdom of the crowds Surowieck’s principles essential for wisdom of crowds: 1. Independence – Everyone’s working on their own project 2. Diversity – Drawn from a range of different backgrounds/disciplines 3. Decentralisation – Bringing people together who are funded and managed in different ways -- Surowieck, 2004 #sotondiglit
  • 27. Social bookmarking • delicious • Digg • diigo • Reddit • StumbleUpon • Pearltrees • PinBoard • Pinterest #sotondiglit
  • 29. Social citation sharing • CiteULike • Connotea • Mendeley • Zotero • Bibsonomy • Google #sotondiglit
  • 30. Media sharing • Listening Dashboards • SlideShare • YouTube • Vimeo • Scribd • Flickr • SoundCloud • AudioBoo • (Google Play / iTunes) #sotondiglit
  • 31. Collaborative working • Who do you collaborate with at the moment? • What collaborative tools do you use and for what purpose? • How might social media tools improve your collaborative practice? • Are there any potential risks to using collaborative working tools in an academic/professional context? – Ethical/Legal? – Practical/Logistical? – Quality assurance? -- Gillaspy, 2012 #sotondiglit
  • 32. Collaborative writing • Ning • Disqus • Dropbox • Zoho Office Suite • Etherpad: – sync.in – PrimaryPad • Google Docs • Wikis (WikiMatrix Wiki Choice Wizard): – Wikispaces – MediaWiki – Wikia – PBWorks #sotondiglit
  • 33. Synchronous meetings • Eventbrite • Google+ Hangouts • Adobe Connect • Bamboo • BaseCamp • BigBlueButton • Citrix GotoMeeting • DimDim • Elluminate • Huddle • Skype #sotondiglit
  • 34. Academic / professional networks • What does your research network look like at the moment? • Who are the weak ties? • How do you want your network to expand? • Where are the greatest concentrations of people you want to talk to? • What value do you bring to the network? • What are the risks of using social networking tools (Ethical/Legal? Practical/Logistical? Quality assurance?) -- Gillaspy, 2012 #sotondiglit
  • 35. Academic networks • Methodspace • Researchgate • #phdchat • Academia • LinkedIn • Meetup • Lanyrd #sotondiglit
  • 36. Content curation • Paper.li • Mural.ly • Netvibes • Storify • Scoop.it • PageFlakes • iGoogle #sotondiglit
  • 37. Open access • Open access journals • Figshare • Academia • Scribd • Eprints • Nanopublishing #sotondiglit
  • 38. Using tags There are some things to consider when using tags: • Personal: – Personal organisation / management of bookmarks, searchable tag list / cloud • Group: – Participatory / democratic knowledge base • Social: – Use as search engine, keyword / user search other user bookmarks, subscriptions / networks intrapersonal & interpersonal – Quinnell, 2012 #sotondiglit
  • 39. This workshop • Define social media • Why we use social media • Social media in the context of the research cycle • Social media tools/platforms • Strategic Approaches – Evaluating credibility; Analytics; Digital professionalism; Ethical Considerations #sotondiglit
  • 40. Social media analytics • Personas • Tiny.ly – real time sharing and usage stats • Bit.ly • Ow.ly • Google Analytics • Klout • TrustCloud • Twuffer • TweetStats #sotondiglit
  • 41. Digital professionalism What not to share: • Think of two things that you would share about your research, and two things that you wouldn’t share about your research. • Discuss in the group why you made these decisions. #sotondiglit
  • 42. Ethical considerations • Intellectual Property • Copyright • Creative Commons Licensing • GNU General Public License #sotondiglit
  • 43. Evaluating credibility • Use citation metrics – e.g. Publish or Perish • Use advice – e.g. Twitter Journalism • Use network curated content – e.g. Public Insight Network #sotondiglit
  • 44. Social Media Card Game Acknowledgements: Tim Davies. Originally from David Wilcox: http://socialmedia.wikispaces.com/Communications+game #sotondiglit
  • 45. Social Media Research Cycle Card Game INSTRUCTIONS: 1. Select some social media tools Identification 2. For each tool: • Write a description of the tool. • Write questions to help the Dissemination Knowledge Creation player think about opportunities/problems with this tool. • Give the tool a cost score from Quality Assurance 1 to 5. Explain that score. #sotondiglit
  • 46. Card Example Group: Knowledge Dissemination Tool: Twitter Description: Twitter is a micro-blogging platform that provides a way to share news, resources and information quickly and easily in short profile updates. Q: Do you have the time required to update this platform on a regular basis? Are you going to share enough content to make your profile attractive to other users? Score: 3/5 Score justification: Requires regular use. Need to collect followers. Requires reading and sharing of other users’ content to achieve full advantage. #sotondiglit
  • 47. Social Media for Researchers #sotondiglit workshop 7th November 2012 Nicole Beale - @nicoleebeale #sotondiglit
  • 48. Strategy • Aggregate • Filter • Connect -- Kastelle, 2010 #sotondiglit
  • 49. Filtering Judgement Naive Expert Network Based Filtering: Amount of information Mechanical Heuristic Algorithmic Filtering: -- Kastelle, 2010 #sotondiglit
  • 50. Strategy Aggregating Filtering Connecting Synchronyous Social Meetings RSS Bookmarking Collaborative Writing Social Academic Citation Content Networks Sharing Curation #sotondiglit
  • 51. Strategy • Team • Primary Goals • Measuring Success • Audiences • Current Conversation • Content • Name and Design – Branding, Affiliation • Evaluation (timeline, realign) -- Research Impact Project, KMb Unit, University of York, 2012 Social Media Governance – social media policy database, including some universities. #sotondiglit
  • 52. This workshop • Define social media • Why we use social media • Social media in the context of the research cycle • Social media tools/platforms • Designing a strategy – Finding and filtering; Evaluating credibility; Analytics; Digital professionalism; Ethical Considerations • Spreading the word #sotondiglit
  • 53. What we could do • Raise awareness of range of tools and their usefulness for different scenarios • Examples of successful use and good practice • Guidelines for training, enabling informed decision making • Standards for and advice on curation and preservation. -- University of Bath, The Connected Researcher project #sotondiglit
  • 54. Get Involved Email me nicoleebeale@gmail.com Tweet me @nicoleebeale #sotondiglit