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BTUB for Interactive Minds
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It’s so hot right now!
Nicole Jensen
Volunteer Event Manager
Brisbane Twitter Underground Brigade
www.BTUB.org
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Our Twitter Account
Account:@BTUB (www.twitter.com/ BTUB)
Bio: BTUB is a social group for people in Brisbane who use
Twitter. “Connecting the tweeps in BNE.”
Following: 687
Followers: 735
Updates: 169
Since: Feb 2008.
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Who We’re Trying To Reach
Anyone interested in meeting new tweeps in Brisbane
and South East QLD
People who attend our events
People who may be interested in attending future events
People interested in future sponsorship (e.g. venues).
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What We Tweet About
Upcoming BTUB events
Announce event hashtags (#steakTUB, #teaTUB, #BTUB)
Promote other local events that may be of interest to the
Brisbane community
Relevant news or points of interest
Live event tweets.
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5 Things We’ve Learnt
Membership has grown unbelievably quickly in 2009
Followers found us by RT’s, Twitter search & Facebook
Hashtags now created by members for individual events
Difficult to maintain information hubs – Twitter, FB group,
www, Flickr, Google Calendar – multiple admins required
Large groups need consistency in event details.
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How We Measure Success
Engagement (hashtags, DM’s, RT’s)
Event successes – attendance, follow up comments,
photos
Local external interest from businesses, other
organisations
Number of followers & Facebook group members.
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My Favourite Twitter Related Tool
To gauge members’
opinions
Very quick & easily shared
Tip? Don’t give an option
of “no opinion.”
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Future Twitter Plans
To engage with Brisbane community more
Sponsorship has been discussed among members as a
possibility
Increase followers via offline means
Perhaps a connection with Social Media Club Brisbane
(@SMCB) to inform general public on Twitter.
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BTUB Elsewhere
BTUB.org
FriendFeed.com/BTUB
Flickr.com/groups/BTUB
Facebook.com/group.php?gid=26270637875
Gcal: http://tr.im/mhVE.