My presentation for Edgeware about Brisbane Twestival and BTUB. September 2009.

1. Nicole Jensen
event manager, social media geek
me@nicolejensen.com

2. What’s up?
 Social media general description
 Twitter
 Jargon
 The Brisbane scene
 Twestival
 Twitter tips
 facebook
 Presenting yourself online
 LinkedIn
 Your resume online
 Additional social media
 User-generated content
 Tips/Resources

3. The Buzz Word: Social Media
 Internet-based “many to many”
communication.
 More involvement than traditional media.
 More conversation, less broadcasting.
 Highly accessible & immediate.
 Scalable publishing techniques.
 Transforming people from content
consumers into content producers.

4. Twitter
 Microblogging! It’s awesome.
 Status updates. Short bursts of info.
 “What are you doing?” expandable
 Most popular social media for small
business.
 Customer service or market research,
 Community or event management,
 Public or private,
 Corporate or personal,

5. Twitter
 Make friends  Record your toaster
 Find a job or business usage
partner  Record business
 Volunteer projects activities (bakery
example)
 Up-to-date information
 Report traffic incidents
 Discuss interests -
#eventprofs  Report wasp nests
 Competitions, score  Events
free stuff  News
 Help finishing a
presentation minutes
before you go live

6. Twitter Jargon
 Tweet: an update of 140 characters
 Tweep: a Twitter user
 DM: private message between users
 Reply: public reply to a user’s tweet
 RT: retweet; copied, referenced tweet
 @: used to signal a user
 E.g. @e_d_g_e_w_a_r_e
 E.g. @nicolejensen

7. Brisbane Twitter User Brigade
 @BTUB (www.twitter.com/ BTUB)
 A social group for people in Brisbane
who use Twitter. “Connecting the
tweeps in BNE.”
 Following: 992
 Followers: 1048
 Updates: 225
 Since: Feb 2008.

8. What We Tweet About
 Upcoming BTUB events.
 Announce event hashtags/codewords
(#teaTUB, #BTUB).
 Promote other local events that may be
of interest to the Brisbane community.
 Relevant news or points of interest.
 Live event tweets.

9. How We Measure Success
 Number of followers & Facebook group
members.
 Engagement (hashtags, retweets).
 Event successes – attendance, follow
up comments, photos.
 Local external interest from businesses,
other organisations.

10. Brisbane Twestival
 Part of international Twitter-oriented
charity events.
 332 Twestivals have been run since
Feb, all by 100% volunteers.
 Brisbane has run twice and raised over
$9800 in total.
 Brisbane.Twestival.com
 @bnetwestival / #bnetwestival

11. Brisbane Twestival Local

12. Brisbane Twestival Local
 11th Sept, 2009 at
Joshua Levi
Galleries
 Raised funds for
Inspire Foundation
(@inspire_aus).
 Sponsored by Mxit,
Fresh Marketing &
FreePetrol.com.au.

13. Brisbane Twestival Local
 Bands, art auction,
burlesque,
cupcakes, badge
machine, food,
drinks, live graffiti,
comedy.
 Organised through
Twitter, Facebook,
e-mail, telephone,
meetings in person.

14. How Twitter Was Used
 Announcements
 Recruit volunteers, sponsors,
entertainment
 Special discounts on ticketing
 Share related links
 Share media interest
 Market research
 FAQ’s

15. A 3 Party App: Twtpoll.com
rd
 To gauge members’
opinions.
 Very quick & easily
shared.
 Tip? Don’t give an
option of “no
opinion.”

16. Tips for Twitter Starters
 Have the future in mind when thinking of your
username. Avoid changing it.
 Fill out the profile. With a [real] picture and
URL.
 Don’t follow too more than 50 people to start.
You may look like a spammer otherwise.
 Know when to publicly/privately reply to
someone.
 Follow local people. Follow interesting people.
You can be picky.
 More tips at: http://bit.ly/5hmrK (my website)

17. facebook
 Can be used for professional use, but in
the right way; transparently.
 Learn how to use privacy settings.
 Use factors for their intended use. E.g.
Events for events, Profile for person,
Page for organisation, etc.
 Get your own URL.
 Have a respectable picture.
 Pointless apps are the devil.

18. LinkedIn.com
 Your professional profile on the web.
 Controlled viewing – privacy ensured.
 Makes great search results for your name.
 Recommendations work like written
references.
 Groups allow for knowledge share.
 Still relatively unused in Australia – you’ll
appear to be ahead of the pack.
 VisualCV.com is a more creative option.

19. More Social Media Content
 Photography
 Vlogs
 YouTube, Qik, or Vimeo
 User-Generated Content
 Polls
 Videos
 Flickr group
 Forums
 Blogs
 Social Bookmarking
 Instant Messaging

20. 5 Things I’ve Learnt
 Difficult to maintain many hubs – Twitter, facebook,
www, Flickr, Google Calendar… Don’t overload.
 Blogs mundane to maintain; vlogs also.
 Need consistency in details.
 Located through retweets, web search, Twitter
search & Facebook.
 Twitter hashtags now created by tweeps for
individual events (or anything else!).
 Social media use has grown very quickly this year.

21. Final Tips
 Stay personal. It’s  Mashable.com
social media.  TwiTip.com
 Strive for  Lamebook.com
consistency.  Problogger.com
 Don’t update all with  ChrisBrogan.com
the same message
simultaneously.
 LaurelPapworth.com
 Be careful.
 Keep profiles
updated.