Ben Howard is an English singer-songwriter who has self-released several albums and signed with major labels. He established himself as a powerful songwriter through his graceful lyrics and musicianship. Howard uses multiple social media platforms like Twitter, Facebook, YouTube, and Soundcloud to engage with over a million total followers. He posts music, videos, tour information, and gives away merchandise to consistently promote his work and interact with fans.
2. “Conjuring deep emotion and
empathy through graceful lyrics
and stellar musicianship, Ben
Howard has established himself
as a powerful songwriter.”
-Communion Records
3. Career Background
Benjamin John "Ben" Howard - born on April 24, 1987
English singer-songwriter
Signed to Island and Communion Records
Self-released his debut albums
– Games in the Dark (2008)
– These Waters (2009)
– Old Pine (2010)
• Major debut studio albums
– Every Kingdom (2011)
– Ben Howard Live (2011)
– The Burgh Island EP (2012)
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4. • www.benhowardmusic.co.uk/
• The website has links to all the social media pages used by the
artist, including Twitter, Facebook, Myspace, YouTube, &
SoundCloud.
• Fans can access exclusive Ben Howard news, blogs, music, &
videos on the website.
• Ben Howard swag can be purchased from the website’s store.
6. • Approximately 600,000 likes on Facebook.
• 11,000 people mentioning Ben Howard in their posts.
• Ben Howard shares his videos as well as videos of artists
he supports.
• The artist shares concert photos to thank his audiences
via Facebook.
7. • Ben Howard is connected to 2.9K people on Myspace.
• Since this social media website has become less
popular, Ben Howard does not actively use this platform as
much as he uses more current social media applications.
8. • 77,358 YouTube subscribers to benhowardmusic’s channel.
• Actively uploads videos of his music e.g. music video’s and
concert clips.
• Ben Howard receives a lot of positive feedback from fans on his
YouTube discussion board.
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29,937 followers on SoundCloud.
An average of 1K likes on each posted song.
Over 100 thousand plays of each song.
Positive comments from followers.
10. • Ben Howard’s Effective Use of Social
Media Platforms Based on the Following
Social Media Tips:
o Find your audience
o Post meaningful, shareable content
o Engage your current fans
o Continue the social push, hand out swag and
flyers
o Post Consistently
11. Find Your Audience
• Ben Howard posts, via social media
(e.g. Facebook) and on his website in
the news section, where he is headed
on his tours so that fans in those
locations are aware and purchase
tickets.
12. Post Meaningful, Shareable
Content
• Using SoundCloud and
YouTube as examples, Ben
Howard posts music clips and
videos that fans can enjoy
listening to and share with their
friends by reposting.
13. Engage Your Current Fans
• Ben Howard engages his current fans via
Facebook, Twitter, etc. by giving away free songs and
autographed swag in order to celebrate a good cause
such as the protect our waves petition.
14. Continue the Social Push,
Hand Out Swag & Flyers
• Ben Howard promotes sales for
swag and autograph auctions via
Twitter.
• Facebook is used for flyer posts for
up-coming events and appearances
by Ben Howard.
15. Post Consistently
• Ben Howard goes on
social media
applications (e.g.
Twitter) to post and
repost at least every
few days.
16. • Ben Howard uses several social media
applications to effectively
communicate with fans, building
communities around his music where
people can share their opinions while
accessing the opinions of other Ben
Howard fans.
