1. Pinterest
Social Media Marketing & Communication
Mai Hayashi

2. What is Pinterest?
 History
-Developed and started a closed beta version in
December 2009 (Invitation-only site)
-Launched in March 2010
-Founders -Ben Silbermann, Paul Sciarra, and
Evan Sharp

3. "Pinterest is a virtual
pinboard, Pinterest allows you to
organize and share all the beautiful
things you find on the web. You can
browse pinboards created by other
people to discover new things and
get inspiration and get inspiration
from people who share your interest "

4. What is Pinterest Cont’d
 Summary
-10.4 million registered users
-Choose a connection with either facebook or
Twitter
-retaining and engaging users as much as two to
three times as efficiently as Twitter was at a similar
time in history

5. How to Enjoy Pinterest
 “Pin it!”
-drag or add it to the bookmark bar
http://www.youtube.com/watch?v=gR
wy0mOAJ7U
-Smart phone

6. How to Enjoy Pinterest Cont’d
Create your own pinboard!
-Erikka Sue
http://pinterest.com/er1kka/

7. Fun Facts about Pinterest (Statistics)
US
-97% of Pinterest users are women
-age 25-34 are the biggest demographic
-Top interests on Pinterest:
crafts, gifts, hobbies/leisure, interior
design, fashion designers/collections

8. UK
-the majority of Pinterest is male, and the ratio
is 55(male) to 45(female).
-Top interests on Pinterest: venture
capital, blogging resources, crafts, Web
stats/analytics, SEO/marketing

9. Fun Facts Cont’d
 More than one-fifth of Facebook-connected users
are on Pinterest daily (which represents more than
2,000,000 members).
 Top areas of the country for Pinterest users: East
South Central
(Mississippi, Alabama, Kentucky, Tennessee) and
West North Central
(Minnesota, Iowa, Missouri, Nebraska, South Dakota
and North Dakota)

10. Fun Facts Cont’d
 The average Pinterest user spends 98 minutes
per month on the site, compared to 2.5 hours on
Tumblr, and 7 hours on Facebook
 Daily Pinterest users have increased by more
than 145 percent since the beginning of 2012

11. Top Corporate Companies
 Real Simple (34,517 followers),
 HGTV (17,824 followers),
 Nordstrom (9,886 followers),
 Whole Foods (14,217 followers),
 Better Homes and Gardens (15,127 followers),
 Kate Spade (16,371 followers),
 Etsy (53,784 followers)

12. Sports Teams
 Boston Red Sox
http://pinterest.com/bostonredsox/
 Boston Celtics
http://pinterest.com/bostonceltics17/
-Engaging with their fans and promoting
their gears.

13. ESPN
 ESPN PR
http://pinterest.com/espnpr/
 NBA on ESPN
http://pinterest.com/nbaonespn/

14. College
 NYU
http://pinterest.com/srcnyu/
 USC
http://pinterest.com/uscbookstores/?d
 University of Mount Union
http://pinterest.com/purpleraiders/

15. More About Pinterest
 Vimeo
http://vimeo.com/
- “Pin It!” bookmarklet now supports videos from
Vimeo
・Make the brands look more professional

16. Suggestions
 Engagement and embracement are still
necessary. The number of “Pin it!” gauges your
passion to tap into the groundswell.
 Pinterest is growing and getting bigger and
bigger, but consider if you really need to launch
your own account
 Be strategic.

17. References
 Vimeo
http://www.prnewsonline.com/watercooler/Pinterest-
Adds-Vimeo-Integration_16297.html
 Why Pinterest is 2012's hottest website
http://www.cnn.com/2012/02/06/tech/web/pinterest-
website-cashmore/index.html
 7 ways to use Pinterest to promote your business
http://www.prdaily.com/Main/Articles/10760.aspx
 17 Pinterest stats to show your boss or client
http://www.prdaily.com/Main/Articles/10905.aspx
 7 ways Pinterest can boost your SEO
http://www.prdaily.com/Main/Articles/10896.aspx