Search Engine Optimisation presentation for Digpen IV March 10 2012 by Rob Edlin

1. Search Engine Optimisation
Search Engine Optimisation
current techniques & best practice for developers
Rob Edlin
@robedlin

2. Search Engine Optimisation

3. Search Engine Optimisation
The Basics
• Structure
• Content
– META Data
– Textual Content
– Rich Media
• Off Page Factors

4. Search Engine Optimisation
SEO in 2012 and beyond
Twenty Twelve

5. Search Engine Optimisation
Structure
• Valid Markup
• Mobile
• XML Sitemaps
• URL Structure
• Hierarchy, Navigation and Breadcrumbs
• Canonicals
• Author/Publisher – link with Google Profile

6. Search Engine Optimisation
Rich Snippets and Microdata
• Schema.org
• www.google.com/webmasters/tools/richsnippets

7. Search Engine Optimisation
Site Speed

8. Search Engine Optimisation
Google Webmaster Tools

9. Search Engine Optimisation
Any questions?
Rob Edlin
rob.edlin@niddocks.com
twitter.com/robedlin
facebook.com/robedlin
uk.linkedin.com/in/robedlin
twitter.com/niddocks
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