Some words and examples on how to approach the connected consumer in the digital era.

1. BONJOUR SMART CONSUMER
the Approach - Some examples
@nielsdortland

2. In '8 SLIDES THAT KEPT ME GOING' I wrote about the future of advertising. I shared my obsession
for relevant ideas and services exciting enough to share.
This week Nielsen published another study on TRUST IN ADVERTISING. The conclusion, not
surprising, was that the consumer trust recommendations from people they know above everything
else followed by opinions of other consumers online.
Source: Nielsenwire (http://goo.gl/fMNk1)

3. THIS CONFIRMS AGAIN THAT DIGITAL IS NOT A
MEDIA THING BUT A REVOLUTION IN CONSUMER
BEHAVIOR.
Its no longer an option to cover your brand with ads. The consumer experience was never so
important as nowadays. This inspired me to publish this keynote with some remarkable
examples worth sharing. Products, apps and services which really serve the consumer.
Enjoy...

4. With the Volvo On Call application customers keep track of their cars remotely.
The app enables Volvo owners to monitor their car’s location, fluid levels, door
locks, and much more. Pretty awesome don’t you think?
More? download… http://goo.gl/2DCj7

5. The Nest Learning Thermostat programs itself in a week and turns itself
down when you’re away. Nest helps you understand
how your home uses energy so you can save
more. Take a look at nest.com.

6. Nike is doing incredible ‘digital’ things. They create tools that empower people,
inspiring them to be more active. “Nike Training Club delivers a personal trainer
anytime, anywhere. Customised workouts. Professional guidance and
support. Your own music. Exclusive rewards.
All in the palm of your hand.” Just Do It.
More? http://goo.gl/i0G7P

7. Evernote and ‘Moleskineus’ collaborated a little while ago… and their baby is
beyond coolness. “The new Evernote Smart Notebook by Moleskine uses
Evernote's Page Camera feature to capture the pages of your notebook with your
smartphone or tablet.” But Evernote is full of banners without subscriptions?
That’s covered: with each notebook comes 3 months of Evernote Premium.
Preorder at…
Order at http://goo.gl/IgK9s

8. LIFX: The light bulb reinvented project. For a while i’ve been following some
Kickstarter projects. But this one is outstanding.. brilliant simplicity AND
functionality. “LIFX is the smartest light bulb you've ever
experienced. It's a wifi-enabled, energy
efficient, multi-colored bulb that you
control with your iPhone or Android.”
Sorry, the project is fully backed but
march ’13 you can come and play at
my place. Mi lámpara, es su lámpara.
Follow the project at http://lifx.co

9. WHAT’S UP, CREATIVE?
Products, services, apps which really serve the consumer are still rare, and that’s a shame.
I believe that brands can connect with the consumer and that digital 'advertising' agencies
can help them.
LET’S THINK, DESIGN, CREATE MORE USER-CENTRED.
Let’s serve the consumer.

10. MORE? FOLLOW ME @nielsdortland
PS, people
seem to
wonder which
font I use,
Meet Bariol
and Bello