The INTERNATIONAL BUSINESS PLAN practical guide includes a workbook and example for exporting products to international markets.

1. INTERNATIONAL
BUSINESS PLAN
Objectives
Requirements
Sections
Template and Example

2. OBJECTIVES
When developing an international business strategy it is
critical to analyse the objectives for entering overseas markets.
The key objectives are:
• Assessment of export potential and capabilities
• Identify target markets
• Choose the best market entry strategy
• Selection of most suitable marketing actions
• Better management of international business operations
• Evaluate the financial resources, sales goals and profits.
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3. An International Business Plan must meet the following
requirements:
• It is a written document work.
• Structured content with different sections.
• Three years planning, reviewed annually.
• Design strategy: target markets and entry form.
• Propose action plans: product, price and communication.
• Set objectives, assign resources and allow assessment results.
REQUIREMENTS
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4. Section 1: Background Analysis
Section 2: Market Selection
Section 3: Market Entry
Section 4: Product and Price Strategy
Section 5: Communication Strategy
Section 6: Business Plan
See sample of International Business Plan
PLAN SECTIONS
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5. The purpose of the International Business Plan is to prepare companies
and professionals to enter the international market place or to better
organize their existing international business activity. The Plan will serve as
step-by-step guide to lead the company through the process of exporting
products and services to international markets.
The Plan is divided into six sections following a time sequence. Each
section helps to plan international business strategies and take effective
export decisions.
For each section, the Plan provides worksheets with corresponding
explanatory notes so that the user does not have difficulty developing and
completing the Plan. It also offers a case study that is used as an example to
apply the methodology.
Download International Business Plan
See sample of International Business Plan
TEMPLATE AND EXAMPLE