Local Marketing Strategy Discussion

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The document is a series of tweets by Mike Ramsey discussing local marketing strategy. He emphasizes that strategy is more important than tactics for becoming "king" in a local market. He outlines the steps to develop an effective local marketing strategy, including analyzing the market, setting goals and rules, and developing tactical plans. The overall message is that marketers need to think strategically rather than relying on individual tactics alone to succeed locally.

Marketing Business Technologie

@MikeRamsey

be the king…

in a local market

@MikeRamsey

you will never
be the king
with tactics.

@MikeRamsey

lions, tigers,
and bears are
tactics.

@MikeRamsey

pandas and
penguins are
also tactics.

@MikeRamsey

Local Discovery Online

Website+Content
Links+Shares
Local Listings
Reviews+ Feedback

@MikeRamsey

Directories
Reciprocal Links
Forum links
Comment Spam
Public Cheap Blog Network
Spun Articles
Web 2.0 Profiles
Buying fake fans + followers
Spinning local landing pages
Etc

@MikeRamsey

The hardest job you have
as local marketers is to
convince that strategy is
a must.

@MikeRamsey

“If I had 8 hours to chop
down a tree, I would
spend 6 hours
sharpening my axe”
-Abe Lincoln

@MikeRamsey

what’s the overall
quality?
plan?
message?

@MikeRamsey

be the king.
make local
sexy

@MikeRamsey

Mike Ramsey
Follow Me on Twitter @MikeRamsey
On Google+ at bit.ly/mikeramsey

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Local Marketing Strategy Discussion

1. @MikeRamsey be the king… in a local market

2. @MikeRamsey who’s the king?

3. @MikeRamsey these guys?

4. @MikeRamsey you will never be the king with tactics.

5. @MikeRamsey lions, tigers, and bears are tactics.

6. @MikeRamsey pandas and penguins are also tactics.

7. @MikeRamsey strategy Is king

8. @MikeRamsey Local Discovery Online Website+Content Links+Shares Local Listings Reviews+ Feedback

9. @MikeRamsey Directories Reciprocal Links Forum links Comment Spam Public Cheap Blog Network Spun Articles Web 2.0 Profiles Buying fake fans + followers Spinning local landing pages Etc

10. @MikeRamsey what was the strategy…

11. @MikeRamsey

12. @MikeRamsey strategy is Hard

13. @MikeRamsey you have to Think

14. @MikeRamsey Get over IT

15. @MikeRamsey The hardest job you have as local marketers is to convince that strategy is a must.

16. @MikeRamsey Step 1: Analyze

17. @MikeRamsey “If I had 8 hours to chop down a tree, I would spend 6 hours sharpening my axe” -Abe Lincoln

18. @MikeRamsey Local Content +Structure

19. @MikeRamsey bit.ly/localgrader

20. @MikeRamsey bit.ly/locallanding

21. @MikeRamsey YES!!!