DVD packaging doesn't matter at all...to those who are blind. But for the rest of us who are blessed with the sense of sight, DVD packaging matters a lot! Do you sometimes encounter people who say that the DVD packaging of a movie doesn't count? That outside appearance doesn't matter at all...and that real beauty lies inside? Well I do find them annoying, to be honest. Man by nature is a very visual animal. Heck, even birds are visual-take for instance the peacock which shows off his colorful feathers to attract the female peacock's attention. As much as we do not want to admit that we care on what's on the outside to avoid being labeled shallow and superficial, it is a fact of nature to get drawn to beautiful things.

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2. DVD packaging doesn't matter at all...to those who are blind. But
for the rest of us who are blessed with the sense of sight, DVD
packaging matters a lot!
Do you sometimes encounter people who say that the DVD
packaging of a movie doesn't count? That outside appearance
doesn't matter at all...and that real beauty lies inside? Well I do
find them annoying, to be honest. Man by nature is a very visual
animal. Heck, even birds are visual-take for instance the peacock
which shows off his colorful feathers to attract the female
peacock's attention. As much as we do not want to admit that we
care on what's on the outside to avoid being labeled shallow and
superficial, it is a fact of nature to get drawn to beautiful things.
There is a whole science to this and there are plenty of studies
that support this theory. The advertising Industry would not
have been this stable and rich if people just don't give a damn
about aesthetics and the divorce rate would surely be lesser, too.
Even the most enlightened guru knows this.
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3. So yes, what I am trying to say here is that DVD packaging matters. It
doesn't just matter a little, it matters a whole lot! Well, do you
remember when you were still a kid and your mum takes you to a video
store, chances are you do not know most of the movies on the shelf. You
just base your choice on the DVD Packaging, right? Which one looks
interesting enough, which one has a glossy expensive-looking pack,
which one "looks" like a good story.
As we get older, we get more intelligent with our movie choices. Of
course, we now read the summary at the back of the DVD packaging ,
we now check who directed the films and who starred in them, we now
visit rotten tomatoes and IMDB before we head to the stores and
purchase DVDs. So can we say that DVD Packaging matters less to
intelligent buyers? Hmm...I do not think so. Let's say you want to
purchase the Inception DVD because you heard it is a brilliant film,
because it was directed by Chris Nolan, because the critics say so...and
you have two DVDs with you: one with amazing DVD packaging, and
one with a pale, cheap-looking DVD packaging. I bet most of us would
choose the one with the cool packaging because we know it will be
worth every cent we paid.
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4. We can compare this to how we are attracted to the opposite sex. When we were
younger, even if we do not know the girl at all as long as she looks good, then we like
her. As we get older and we realize that there are other things that we need to
consider-her personality, her religion maybe, etc, we tend to weigh things and choose
more wisely BUT we do not disregard the appearance completely, do we?
To make a catchy DVD packaging, first of all the materials should be of top quality.
Even if your artwork is brilliant but you do not have good inks or a decent paper to
print it on, then it's of no use. The best thing to do is let DVD manufacturing
companies print this for you. They have high-end materials that meet the DVD
packaging standards. You will also spend less if you let a DVD manufacturing
company do it for you. It's a waste of money if you buy high end printers, inks,papers,
etc just for this project.
Next, your artwork should entice and intrigue. The DVD packaging should make
people so curious that they are left with no choice but to buy the DVD. It can be done
by having a really kick-ass, breath-stopping artwork coupled by a really intriguing
copy. You should have an art director for your DVD packaging because this needs the
hands of an expert.
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5. If you're doing a box set DVD packaging, then you can go as crazy as you want with
the design. You have more freedom to become more creative and over the top since
you cater the DVD collector's market. DVD packaging should be given a good
amount of attention because people do value it. Most collectors buy DVDs simply
because of the creative DVD packaging, younger kids choose DVDs based on the
DVD packaging, and ultimately, it makes your film more professional and valuable.
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