Why Real Estate Agents should consider adding Mobile to their marketing.

1. MOBILE MARKETING/TEXT
MESSAGING MARKETING
REAL-ESTATE

2. WHAT IS MOBILE MARKETING
According to the
Mobile Marketing Association
, "Mobile Marketing is a set of
practices that enables
organizations to communicate
and engage with their audience in
an interactive and relevant
manner through any mobile
device or network."

3. WHY IS MOBILE
MARKETING SO POWERFUL
According to the Director of Research at Nielsen
Mobile, "People look at every text message
they get", and they do so within 15 minutes.
Can you think of any other advertising medium
where you are almost guaranteed that every
person targeted will see your message?

4. MOBILE MARKETING
The point is to engage in a
meaningful two-way conversation
with people who are truly
interested and mobile marketing
gives you that direct line of
communication — constantly.

5. ST
O O
M T
E AY
TH W
IS VE T
AT CTI EX
H E
W F ZE T ING ?
EF ILI AG NG
T SS TI
U E
M R KE
A
M

6. HOW IT WORKS:
Potential buyers text a "keyword" to your short or
long code, and immediately get detailed home
information sent to their mobile phone. More
importantly, the listing agent (our client)
receives the potential buyers' information in
return. The buyers' info is stored in 2 locations:
It is sent to the agent's cell phone in the form of a
text message or email, allowing the agent to
contact the buyer immediately.
The buyer's info is also stored on our encrypted
servers and is available through the realtors'
password-protected portal to the system.

7. BENEFITS
Realtors can use their data bases to transmit important information directly to
their customers concisely and conveniently.
Use Text messaging to send property updates, new listing alerts, promote
open houses, and compile referrals to your database.
The broadcast feature of the platform is an innovative marketing solution, but
the platform provides more than simple marketing. It is a powerful data
aggregation tool for detailed market analysis.
Each digital inquiry made by a potential customer results in a data set that
includes the customer's contact info as well as the time and location from
which the inquiry emanated.
This real-time data aggregate allows for comprehensive analysis of customer
behavior, helping to identify individual habits or larger macro trends of a
target group that will help to focus and customize future marketing.

8. N T
RTA O ES
P O TO SIT
IM RS EB
IS TO E W
IT AL IL
Y E B
H R O
W R M
FO AVE
G
E TIN
K
AR
HM
O BI
LE
M

9. COMMON USES/MOBILE WEBSITE?
You can provide a link to your mobile website
when a visitor opts onto your mobile list.
Create an introduction video introducing yourself
(builds rapport and trust).
Provide links to a virtual tour (interior, exterior) of
house.
Pictures of the interior, exterior of
house/property.

10. CLICK TO CALL TECHNOLOGY
•This new technology was developed
exclusively for smart phone and
mobile websites so visitors could
easily make a phone call directly from
their mobile website.
Add“Click to Call” technology to
your mobile website so your mobile
visitors can click your phone number
and be instantly connected to you.
Having click to call on your mobile
website will lead to more calls,
clients and profits!

11. COMMON USES/MOBILE WEBSITE
General Click to Call Feature: Add a link to your page that visitors can just click to
call your phone number
Tell a friend: Add a link to a page that allows your visitors to recommend your
website to their friends
Driving Directions: Enable you visitors to view step by step instructions to reach
a specific location ( your office, home, etc.) from wherever they are.
Phonebook: Add a link that allows your visitors to click & add your contact
details to their mobile phone’s Phone Book.
Google Search: Add a Google search box to your webpage Google News: Add a
link to the latest news snippets covering diverse topics on your web page.
Rss Feed: Add a link that allows visitors to click and view the latest RSS Feeds
from any website (RSS source) of your choice using Google Mobile RSS
Reader Hcard: Add an HCard to your website to enable software on your visitor’s
computer such as Microsoft Outlook to automatically read and store your
contact information Maps:
Video & Multimedia : Add video clip: Add a short audio clip to your page. Add
Youtube video’s

12. WHY MOBILE SITES MATTER
Ask yourself… who do you know that doesn’t own a
mobile device? The figures and projections are
staggering and therefore the early adopters of mobile
websites will hold a tremendous advantage for not
only additional revenue but also indexing and top
placement in the mobile search engines.

13. WHY MOBILE SITES MATTER
World wide there are over 5 billion
people with cell phones.
There are almost 5 times more
mobile phones than laptops and
computers.
There are 272 million mobile
subscribers in the U.S alone.
Ninety-one percent of them keep
their phone within three feet of
themselves 24 hours a day, 365
days per week.
Thirty-three percent would rather
lose their wallet than their phone.
And, most tantalizing, there are 29.1
million smart phone users waiting to
be engaged with our marketing.

14. WHY MOBILE SITES MATTER
As you can see having a mobile website
just makes sense…It will load quicker,
be indexed in the mobile search engines
and your visitors are more likely to do
business with you because you will be
able to display exactly what they are
looking for the way they like.

15. To learn more about Mobile Marketing contact me
today!
Nigel Robertson
Mobile Marketing Consultant
868.351.8831
http://Sms-Nexus.com
Nigel@Sms-Nexus.com