Learn the Secrets of the Linkedin Algorithm [in] Use these 10 tips to build a 10k+ audience. 📈 © Richard van der Blom recently released his annual Linkedin algorithm report for 2022. It’s 57 pages and he’s analysed over 10K+ posts. There are some big surprises in here. 😮 I've compiled a list of 1o key takeaways from the report for Linkedin content creators. Let me know which of these tips is most helpful to you, and how they might change your content creation strategy on Linkedin.

1. LINKEDIN ALGORITHM SECRETS
10 new insights to turn you into a
LinkedIn superhero

2. If your SSI score is above 70 you'll receive +25% reach of
posts.
What's the Social Selling Index (SSI)?
It's LinkedIn's way to measure and grade your activity on
the platform.
You can find your SSI here: www.linkedin.com/sales/ssi
1.SSI MATTERS

3. For the first time it’s possible that the same content
creator shows up with 3 or 4 posts in the same scroll
session.
Publishing, a new post within 18 hours from a previous
post will reduce the growth of both posts (-15%)
Publish once a day!
2.MULTI-POSTS

4. 3.FIRST 90 MINUTES
Reach in the first 8 hours is based on engagement in the
first 90 minutes after publishing.
Respond to every comment for the first 12 hours after
posting.
Growth over multiple days is based on engagement
received in first 90 min + 8 hours.

5. 4.SELFIES WIN (NEUROMARKETING)
Post selfies in personal posts to get 3x more engagement
& up to 2.5x more reach.
I can vouch for this!

6. 5.ENGAGE WITH OTHERS TO BOOST
After publishing your post, engage with 3 other posts
from your network to increase your reach by +20%

7. 6.BEST TIME TO POST
10 am - (Mon - Thurs)
1 pm (Fri - Sunday)

8. Don't edit your post in the first 10 minutes. It'll reduce
reach by 10-40%
Don't comment on your own post first. Reach reduces
by 20%.
Bonus tip: Instead like and comment on your personal
post using your company page.
7.DON'T EDIT OR COMMENT FIRST

9. Document posts = 2.2 to 3.4x reach
Polls = 2.1 to 2.9x reach, best with 2Q's
New Carousel Post = 1.8 to 2.3x reach
Text + Multiple pics = 1.2 to 1.6x reach
8.BEST POST TYPES

10. Video posts: 0.5 to 0.8x reach
Posts with external link: 0.4 to 0.5x reach
Posts with 2+ external links: 0.2 to 0.4x
reach
Don't include external links
9.WORST POST TYPES

11. Include a picture of yourself in
one of the slides in a document
post.
Why?
This will increase reach by up to
80-90%
10.SELFIES (AGAIN)

12. Captioned videos outperform non-
captions by 35% reach & +25%
engagement.
• Use a square format.
• 20 seconds to 1 minute is best
• Directly upload videos to LinkedIn.
• Videos of you in the lead role perform
the best!
11. VIDEOS

13. Use 3-5 hashtags.
No more than 10.
Use a combination of niche hashtags
with a lower follower count & broad
hashtags with a large follower count.
12. HASHTAGS

14. Every comment will increase post
reach by 4% in your own network,
and 3% in the network of the person
that commented.
Bonus: Adding 2-4 comments as an
author, after 24 hours, will relaunch
the post in the contributor's feed
leading to +25% extra growth
13. COMMENTING

15. 1-2 a week > 3x Follower growth
3-4 a week > 5x Follower growth
5+ a week > up to 8x more Follower growth
Enabling Creator Mode will increase reach by +15 - 35%
Impact of posting frequency
10. CONSISTENCY

16. Shitty Content + Algo Knowledge
= no conversion to leads
Quality Content - Algo Knowledge
= some conversion,
Quality Content + Algo Knowledge
= sweet spot, maximum conversions
15. CONTENT QUALITY

17. CREDIT
This document is based upon a
report has been put together by
Richard Van Der Blom & The Just
Connecting team.
Please find a link in the comment
for the report and follow Richard
Van Der Bloom

18. THAT'S IT
Did you learn something?
I'm Neeraj Shah. I help Founders &
CEO's Supercharge LinkedIn to
win high-value clients.
Follow along to learn about
LinkedIn, personal branding, &
entrepreneurship.
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