6. Navigation Bar
The navigation bar, as shown below contains the following
links.
Articles/ prizes/ Music/Whosay /Videos/live/gallery/newsletter/
official store and merchandise.
All these links contain different information and keeps the
audience more engaged in what they are navigating through.
Also it allows the audience to have various different choices
throughout.
The navigation bar also attracts the audience due to the fact
when they hover over it changes to the colour red and zooms
in, depending on what the audience have clicked on. The
colour red could symbolise the love/girly image of Cheryl Cole
and how her personality/style and choice is.
7. Videos
Cheryl Cole also has a link to
her videos. This consists of
different activity's she has
performed such as magazine
shoots, interviews it also gives
the audience tips on their hair
and beauty. The audience have
full control of the videos
meaning they can, watch, it
and play it when they wish to,
By using videos on her page
makes the audience feel more
involved with the website and
also gives them entertainment.
8. Male Gaze and Cheryl Coles
images/Website
As you can see from Cheryl Coles
gallery which is placed on her
website she is seen as being
glamorous and sexy. Straight away
you can see that the male gaze
theory can relate back to her
images, the camera man may have
been a male which is taking the
images of Cheryl Cole due to the
fact the focus of the camera is
mainly at Cheryl Coles body in all the
images.
A male audience would feel gratified
after viewing her images as they
would be attracted by her and be
more encouraged to look at more of
her images due to Cheryl Cole
looking ‘Sexy’
9. Cheryl Coles Website and
Audience theories
Looking throughout Cheryl Coles website, you can immediately see she is been
portrayed as a stereotypical feminine image. She is dressed ‘glamorous, good-
looking’. The male audience would receive gratification after navigating through
Cheryl's website due to the fact they are seeing her in a girly sexy figure, this makes
them more engaged and entertained with the website.
Richard Dyers theory may also relate to Cheryl Coles website, and the utopian theory
meaning the audience is experiencing a world of their own due to the different
engaging elements on the website they are also receiving gratification and
satisfaction with what they are seeing.
In addition to this Maslow's hierarchy of needs pyramid can also relate back to the
fact the audience receiving the basic needs from this website. The main needs they
would want from the website would be to gather entertainment, information,
awareness and belonging. Cheryl Cole's website follows all these elements as it gives
the audience entertainment and engagement due to the interactive elements which
are placed on the website such as multimedia, images,vidoes and texts that the
audience can read and gather information from.
