Ever wondered how to do a proper Business Plan? Follow these guidelines and achieve awesomeness! For more info: www.startupadvisor.it or nikas.bergaglio@gmail.com

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Business Plan!
Template
www.startupadvisor.it!
nikas.bergaglio@gmail.com

2. PROBLEM
Write here the problem you think you found.!
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Be specific!
Be clear!
Avoid the well-known “solution chasing the problem”
eg.
AirBnb problem:
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Price is an important concern for customers booking travel
online.
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Hotels leave you disconnected from the city and its culture
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No easy way exists to book a room with a local or become a host
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3. SOLUTION
Write here the solution you think you found.!
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What’s your idea/problem-solver/solution?!
Use 2/3 slides (1 for the solution and 1/2 for a mockup or screenshot of your product)!
[State your objectives]!
Again: avoid the well-known “solution chasing the problem”
eg.
AirBnb solution:
A web platform where users can rent their space to host travelers to:
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Save money
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Make money
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Share culture
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4. THE MARKET
Where and to whom are you going to sell your idea?!
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Write your potential market!
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How big is it? Is it growing?!
What your target audience and how are you going to segment it?!
Any barriers? (a quick PEST will do)!
2/3 slides!
Again: be specific or monsters will eat you ;)
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5. BUSINESS MODEL
Business model canvas!
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Business model canvas!
Business model canvas!
Ah right, use 1/2 slides more to explain the revenue model
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6. COMPETITORS
You think you’re the only one? Naaaaah!
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Who are the other players in the market? And how big are they?!
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Divide them into direct, indirect and close competitors!
How will you distinguish yourself from the others? How will you position your company?!
Use comparison charts and strategic maps pointing out your strengths and competitive advantage!
Do a SWOT analysis!!
3/4 slides
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7. MARKETING PLAN
OK, you have a fantastic product, but how will you tell people about?!
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Which channels will you use? Online, offline or both? B2B or B2C?!
Be realistic and use real numbers (do some research!)!
Write down the costs, time, conversion rates, expected users or clients!
Be as specific as possible!
1/2 slides!
Execution is 99%, the idea is the rest.
“People don’t buy WHAT you do but WHY you do it”!
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Simon Sinek, TED Conference
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8. MILESTONES
Write down your milestones!
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Plan the future: expected releases or new versions of your product!
Forecast at least 3 years!
How much money are you looking for, if any?!
Update this part frequently!
1 slide
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9. FINANCIAL PLAN
The hardest part: financials!
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This section should include:!
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Revenues!
Free cash flow to equity!
Net income!
Financial statement!
Planning!
Income statement!
Users and clients over time!
Break even point?
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10. TEAM
Who are you and the other people working on the idea?!
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Are you a good team? Have you worked together in other companies?!
Show off some examples of past work experiences or ventures!
Try to cover all the parts of the company (tech, ceo, cfo, sales, marketing etc)!
Pictures! (a nice one, if possible)
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11. NEED HELP?
Do you have a fantastic idea but no clue how to do a proper business plan?!
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Do you need any help in marketing or in any other part of your startup?
Check out: www.startupadvisor.it!
or!
Ping me at nikas.bergaglio@gmail.com
www.startupadvisor.it

12. Thank you!!
!
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