3. Shelf Centered Collaboration Manufacturers and retailers to recognize the full power of the shelf Shelf Back and Shelf Forward With “shelf-centered collaboration, ”manufacturers and retailers can finally put the right product on the right shelf at the right time for the right consumer.
5. Your friendly neighbourhood store in an area of 1500 – 2000 sq feet Fresh fruits, vegetables, staples, dairy and FMCG products First foray into retail by RIL 900 stores in 80 cities across 14 states 5 million customers following the Loyalty Program `Reliance One`
10. Current supply chain of reliance fresh Always buy from local farmers never from the mandis . Established the rural business hubs in many parts of the country. The objective is to make the entire value chain more effective and responsive .
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12. Shelf DISPLAY Shelves indicate Reliance Fresh’s higher margin objectives. Most of the staples are under its own private label brand i.e. “Reliance SELECT” for staples and “Dairy Pure” for Milk Products. Except a very few packs of Nestle’sMaggi, MTR’s masalas or Pepsi Lays Chips, there is a very little shelf space given to big brand owners of the country. Private labels offer far better margin to the retailer than branded products .
19. Michael Porter’s value Chain – Primary Activities Inbound Logistics : Supply directly from farmers Operations : Cleaning, Grading, Packaging, Pricing Outbound Logistics : Shelf Placing and Retail display in stores Marketing and Sales : Promotional Offers and Advertisements Service : Customer Care Management
20. Michael Porter’s value chainPrimary Activities - Operations PE Extruded nets are used to pack vegetables individually wrapped for enhanced shelf life. Thermoformed PP Trays to hold 4-6 large fruits with Stretch Cling Wrapped films for good visibility and shelf life. Laminates are used to pack fresh / cut vegetables and fruits, offer a clear view and extended shelf life Preserves food by removing moisture (Drying)
21. Fruits Prevent browning and loss of vitamin C (Sulfuring, Blanching, Sulfite Dip, Ascorbic Acid solutions) Vegetables Water blanching and steam blanching Range of dried F & V, marginally processed as a healthy snack. Vacuum packaging for Bulk handling and extended shelf life Michael Porter’s value chainPrimary Activities - Distribution
22. Porter’s Value CHAIN Secondary Activities Infrastructure Store Area of 1500-2000 sq feet Human Resource Development Technology Development Procurement
25. recommendations Improve revenue by concentrating on existing customers High Standards of Freshness and Quality in the F & V section has to be maintained as ascustomer didn’t find Freshness and Quality Queuing problem still exists at the billing counters which need immediate attention
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