how to shape data and change perceptions

1. Newsability
How to shape data and
change perceptions
Nikita Lukianets

2. This presentation was made possible with
the great help of use-age organization and,
specially, Teresa Colombi

3. Theodor Roosevelt
It’s not our resources that
make us a great nation, but
how we use them

4. 90% of information input is visual channel

5. Attention Economy

6. And we can build a model :)
Concentration
[Y/N]
Switch Volume
[∆E] [#]
Stability
[∆T]

7. Big Amounts of Data and growing

8. Attention is scarce resource

9. Attention is disturbed, deteriorated
primary → secondary priority

10. Attention = luxury

11. Attention Economy
Attention = €

12. we pay attention

13. We stop reading, just sliding
through materials

14. News, becoming old by one
day, are now obsolete in hours,
and just because we pay
attention to “newer” news

15. Content is very important

16. Herbert Simon “Information Law”, 1971
Spiked growth of
information causes
attention deficit.

17. Attention deficit
Attention deficit
hurts the economic model of news
sites, blogs, search engines, online
stores, web advertising

18. It’s about history

19. Interest with compliance weight

20. APML – Attention Profile Markup Language

21. What about design

22. Design-wise: Use dashboard
Fictional

23. Focus and Optimization
A Better Design
Your Design
Optimized at Local Maxima
Current

24. Tool: infographics

25. Data, Information, Knowledge
lat. informatio — explanation;
gr. γραφικος — illustrative

26. Not tables

27. Not images

28. Tărtăria tablets [5500 BC], it has a long history

29. Examples: infographics

30. Mapping. Dynamics + Distribution

31. Heat Map

32. Heat Map

33. Inclusion

34. Scale

35. Mapping - comparison

36. Process )

37. Or this way

38. Clustering at http://www.elmundo.es/

39. Structure ~ real objects

40. Coding with Chernoff Faces
The Use of Faces to Represent Points
in K-Dimensional Space Graphically,
by Herman Chernoff © 1973
American Statistical Association.

41. Structure again: Coffee is different

42. Scaling

43. Trees
©Nikita Lukianets, LimeJam

44. All-in-one

45. Comics

46. Instruments

47. Geo-mapping
ImapBuilder - http://www.imapbuilder.com/
amMap - http://www.ammap.com/

48. Project Crescent, Power Pivot
Crescent (in SQL Server 2012)

49. Affinity analysis
Touch Graph
http://www.touchgraph.com

50. Frase-frequency analysis
Wordle Text Clouds
http://www.wordle.net/

51. Bin connection analysis
GATE – General Architecture for Text Engineering, IBM many Eyes
http://gate.ac.uk/

52. Using Isotype Pictograms
lat. pictus — draw
gr. γράμμα — mark
Keywords: Isotype, Vienna method, Otto Neurath & Gerd Arntz

53. Numbers and Meanings

54. Color Grades
COLOURlovers
http://www.colourlovers.com
Kuler Adobe
http://kuler.adobe.com/

55. Choosing the right visualization type

56. A formula

57. Statement we need to show
{X} is [huge]

58. Fact that looks crazy
[9 876 543 210 000 000 000 000]
{X} [created] each [second]

59. Link to a tangible object
It is as [many] as
[50x][stadiums] of [people]

60. Reinforce statement
and {X} is as [big] as [Jupiter]

61. Reinforce the statement with metaphor
If we imagine that {X} is …
It will be …

62. TUFTE rules
1. Compare, show difference.
2. Show structure and mechanisms.
3. Use polivariant data, at least 2 dimensions.
4. Get to full integration of text, numbers, graphics.
5. Show sources and metadata.
6. Remember about content, it’s core.

63. Just try

64. Hormones rule our lives
schizophrenia anxiety happiness
Dopamine
Serotonin
Oxytocin
depression love stress
Noradrenaline
Adrenalin

65. Ivan Pavlov, 1904
Yes, you can train attention

66. Get your hands dirty

67. Go-do
Define objects Align
Define
sequence of
and Structure relationships
actions, events
Set Find the right
quantitative model-
criteria presentation

68. Why to change through design?
The IT and data-driven revolution has made
business more reliable, but it has also driven
courage and intuition out of management.
Bridging design thinking with management science
will create better leadership. Any attempt to drive
innovation with design needs to acknowledge that
there are many factors within the client
organization that can affect the ability to deliver
innovation.

69. nikiluk@outlook.com
skype, twitter: nikiluk

70. nikita
lukianets
I Help companies to
bring meaning to their
products and services.
Start-up, Microsoft,
Milano, UX, LimeJam,
Hitchhike, Dance

71. P.S. Read Books

72. The Visual Display of
Quantitative Information
Tufte, Edward R.

73. Visual Complexity:
Mapping Patterns of
Information
Manuel Lima

74. The Attention Economy:
Understanding the New
Currency of Business
Thomas H. Davenport

75. The Cinematic Mode of
Production: Attention
Economy and the Society
of the Spectacle (Interfaces:
Studies in Visual Culture)
Jonathan Beller