2. Coca-Cola was developed in 1886 by
Dr. John S. Pemberton
Dr. John S. In 1888, Asa Candler
Pemberton bought out Pemberton
In 1899, Asa Candler sold the bottling
rights for Coca-Cola to Asa G. Candler
Benjamin Franklin Thomas &
Joseph B. Whitehead
Benjamin F. This bottler model was a critical
Thomas factor in the Coca-Cola Growth Story.
Even today, it is the most successful Joseph B. Whitehead
business model

4. Logo Evolution over the years

5. Packaging over the years

15. Coke & amir.mp4

17. Brand name
Lack of infrastructure
Strong distribution
Erratic power supply
network
Profitability is less
Good promotional
strategy Distribution cost is
high
Value propositions
Brand awareness
Competitors
Proliferation of media
Traditional beverages
Increased income level
of rural consumers Rural people are price
sensitive
Huge untapped market

18. Inspiring_Video_from_I_spirit.AVI