User experience design overview for Tufts' School of Medicine web health communication class
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Presentation given July 21, 2010 to the Tufts School of Medicine web health communication class.
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User experience design overview for Tufts' School of Medicine web health communication class
- 6. What’s important to keep in mind when designing a health-related site?
- 10. Design gives form. Form influences perception. Perception influences behavior.
- 13. Web as software (applications) Web as linked content
- 17. Elements in the context of designing for health-related sites
- 24. Process: how it is done
Editor's Notes
- Keep it short here - I design…. Under the name Nimble Partners
- background
- Interested in people - what their needs are - enabling them to do things successfully on the web
- My role with clients
- We’re going to start talking about design by not talking about design. We’re going to start with people, and their situations
- Who’s looking for and using information on the web? What is their situation?
- Example: tea cup and coffee mug - both with coffee - will the form effect how you drink?
- Make this list a hand-out
- Visual design on the web is just one part of a larger effort - designing the user experience
- Important distinction - effects the type of designer/skills needed Effects the design and development process Some sites are a hybrid
- Explain patterns Bring up social media - more closely integrated in an App
- Any questions before we go on?
- Back to our criteria: Professional, Helpful, Trustworthy. These elements are from all over the elements “map” - they cross visual design, IA, UI, etc. to make up the overall “experience” What can design do to make something professional?
- Brand plays in to this: Tone of content affects brand
- Use the list of visual elements and our 3 criteria when evaluating Address: how can branding be/is being leveraged in these examples - what can Harvard Health Publications or Consumer Reports Health do that a lesser known org can't?
- Cite UPA preso as example of #1 &2 - Patients like me site - turns user stories into data. Presents the data to empower people to take control of their health #3: Cover article Interactions magazine, design/health specialties at several larger firms in the area How social media fits into an overall design strategy - people want to share health-related data, and sites need to provide the tools to do so. What tools and the extent of the tools depends on the focus of the site. Patientslikeme.com - social is the CORE of the site. NIH - not so much
- Differences between a site and application: AP: Developer may prototype FIRST SITE: IA may be prototyped and tested before design SITE: content may be developed partly before design, completed before design is complete. Tone of content affects brand Agile - #2-5 done in “Sprint 0”
- Use MIT medical as examples #2: up front research is needed if: team knows there are problems but not sure what they are, team lacks a shared and adequate understanding of users, lack of team unity/multiple/conflicting priorities #3: we recently worked on a site visual design. The site was moving to a CMS. The team said they would do the IA. They thought that meant defining the site map. Did not realize that it also meant defining content and features at a high level. Did not understand the need to define TEMPLATES.
- #6: iterative - may be done in 3 steps - home page and 1-2 pages first, selection of direction and refinement - application to @3 more pages/templates, finally applied to all pages/templates #7: what is delivered will depend on a variety of situations - who is creating the code for the site, site or application, etc. How does the design of content fit into the visual design? - Varies depending on if a site or application, if user generated content.
- Designer or client may create Show samples - high/low http://en.wikipedia.org/wiki/Creative_brief http://www.amazon.com/Creating-Perfect-Design-Brief-Strategic/dp/1581153244 http://www.dmi.org/dmi/html/education/seminars/cgdb_s.htm
- “Designing for Care” forthcoming from Rosenfeld Media