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Rural Consumer

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Nimit Shah
Nimit Shah

A view towards RURAL Consumers...the way we as marketer should understand and MARKET products in the Rural Market.

BusinessTechnologie
1  sur  9
Profile of Rural Consumer Size Location Low Literacy Rural Income Rural Savings Reference Groups
Occupation Media Habits Brand Loyalist High Degree of Involvement (Check & Re-Check) Inter-Personal Communication (Word of Mouth)
Classification on Economic Status Affluent Group ,[object Object]
Luxury Items
Chilly Merchants & Farmers in Punjab,[object Object]
Base of Demand
Jute Farmers in WB & Sugar Cane Cultivators in UP The Poor ,[object Object]
Very Low Purchasing Power

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Rural Consumer