10step Marketing Plan Cristina Garcia
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10step Marketing Plan Cristina Garcia
- 1. 10 STEP Marketing plan for MAXICARE Cristina M. Garcia November 2010
- 7. 2. PTM’s Needs, Wants, and Demands
- 10. Competitive Position Map Price/Coverage Minimal Average Wide High Price Low Price Maxicare Intellicare Caritas Phil Health
- 12. 5a. Market Share using company data 2 million plan holders
- 14. 5b. Based on competitor data… http://www.tucp.org.ph/news/index.php/2010/08/the-rise-fall-of-hmos/ vs. Maxicare membership = 482,000
- 15. 5c. Based on consumer (Hospital) data, total HMO market is P5.5 billion Taguiwalo and Banzon. 2007. Hospitals in F1: Introduction, lecture. Accessed from www. home.doh.gov.ph/nhsm/6thNHSM/docs/Day%25201/Hospitals%2520in%2520F1%2520at%2520NSM.ppt+maxicare+philippines+revenues&hl=en&pid=bl&srcid=
- 16. 6a. HMO industry is dominated by 3 major brands
- 20. Out-Patient Care
- 21. In-Patient Care
- 22. Preventive Care
- 23. Annual Check-up
- 24. Emergency Care
- 25. Dental Care
- 27. 8a. Promo
- 31. 9. Place
- 37. SUMMARY
- 40. 10 STEP Marketing plan for MAXICARE Cristina M. Garcia November 2010