1. 1
By:
Ningsih. S.M
ORGANIZATIONAL
COMMUNICATION

2. Learning Objectives
After discussing the material, the
student will be able to:
1. Identify what communication is.
2. Apply the effective communication in
professional area.

3. Pre-Test
1. What is organizational
communication?
2. What is system?
3. What is downward communication ?

4. Background
1. The basis for understanding human process
in organizations.
2.To be aware of communication skills that you
as a college graduate should possess in order
to meet organizational expectation.
3.Start a career as a communication
professional in an organization or as an
academic scholar in the field.

5. Definition
Organization is an open system
communication among people within
a specific context for the purpose of
achieving common goals through
cooperative effort

6. SYSTEM
An independent set of
components which relate to each
other in a structured, organized
manner
is

7. Communication
Communication attempts to
share personal images of reality
through verbal and non verbal
behavior

8. Definition
Studying organizational
communication requires looking at how
communication processes contribute to
the coordination of behavior in working
toward organization and individual
goals. (Miller:1995)

9. • Organizational communication is system
of pathways through which messages
flow patterns of interaction among
people who comprise the organization
(who communicates with whom?)
• Organizational Communication is also
defined as “A program that focuses on
general communication processes and
dynamics within organizations”

10. The characteristic of organizational
communication
• System ( open and closed system)
• Input, throughout and output.
• The message becomes parts of the input for
additional communication activities.
• Communication system continuously cycle
messages, ideas, and information as they
interact with the environment
• Communication attempts to share personal
images of reality through verbal and nonverbal
behavior

11. ENVIRONMENT
ENVIRONMENT
THROUGHPU
T
INPUT OUTPUT

12. Types
Formal
Informal

13. TEACHER
S
UPWARD
To Superior
OUTWARD
To Students
and
community
DOWNWARD
To
Subordinates
HORIZONTAL
To Peers
Members of
Teaching
Team

14. 14
Upward Communication
• from lower to higher levels of
the organization (such as
communication initiated by
subordinates with their
superiors).
• Types of messages:
performance on the job, job
related problems, fellow
employees and their problems,
subordinates perceptions of
org policies and practices,
tasks and procedures

15. 15
Downward Communication
• from upper to lower(such
as manager to employer or
superior to subordinate).
• Types of messages: Job
instructions, job rationales,
procedures and practices
information, feedback, and
indoctrination

16. 16
Horizontal Communication
• Flow of messages
across functional areas
at a given level of an
organization (this
permits people at the
same level to
communicate directly).
• Type of messages:
facilitates problem
solving, info sharing
across different work
groups, task

17. Informal
• The ‘grapevine’ emerges from social
and personal interests of the
employees rather than formal
requirements of the organization.

18. Organizational
Communication
Context
Public Context
Small Group
Context
Interview Contexts
Brief Encounter
Contexts

19. • Public Context
speaker addresses an audience of several people.
Purpose maybe informative, persuasive, entertaining or
continuation
• Small Group Context
 comprises of 3-20 people who interact in face-to-face
situation for the purpose of achieving mutual goals.
• Interview Contexts
 generally occur between two people. One person has
the primary responsibility of asking questions which the
other persons tries to answer.
• Brief Encounter Contexts
occurs two people who interact freely to share
information or to reach agreement on an idea