Check your health as often as you check your email
Healthcare all over the world is broken. It is the last infrastructure of the industrial age waiting to be decentralized, waiting for the empowered medical consumer to take the place of a patient. Scanadu, recognizing this need and opportunity, is bringing the new, educated individual a tool just for them – the Tricorder – to scan and track health in real time. Scanadu has partnered with NASA and other innovative institutions to bring this mythical device to reality.
Competing for the X PRIZE
At CES on January 10th, Peter Diamandis, CEO of the X PRIZE Foundation, announced the Qualcomm Tricorder X PRIZE to spur the creation of a wireless, portable health device to monitor and diagnose an individual’s health conditions. To win the Tricorder X PRIZE, a device must diagnose 15 distinct diseases in a group of 15 to 30 people. Critically, the tool must be used by a regular person, not a doctor or nurse.
“our zip code is an even more powerful determinant than our DNA code”
Christina Bivona-Tellez, RN, MPH, Esri Helath & Human Services Industry Manager
(Quoting from Dr. Anthony Iton’s work; Dr. Anthony Iton, senior vice president of Healthy Communities, the California Endowment, states: “It is our ZIP code and not our DNA code that is the chief determinant of our health.”)
- if we think about data visualization and mapping consumption data against hospital admissions, for example, we can start to imagine the kind of rich data that could be yielded.
Partnership with ESRI, we are excited about the partnership to accelerate the discovery of relationships, patterns and trends across healthcare demographics, yielding to optimal predictive modeling
Map consumption data against hospitilizations – “Hamburgers and Heart Attacks” to visually tell stories based on how patterns correlate
GPS-tracking to locate dementia patients of dementia patient on-the-move, alerting caregivers to the location of the missing person
Source: http://readwrite.com/2010/07/27/how_location_services_could_impact_health_care
Age in place: instead of having to institutionalize them)
Patient experience
Ex: project Lifesaver = free bracelets
Benefits
Increased control for caregivers
Limits need for institutionalization
Source: http://www.wcyb.com/Free-Tracking-Bracelets-Help-Locate-Dementia-Patients/-/14590664/14591478/-/oufyo1/-/index.html
Innovative Tactic: Reality of AFib, Augmented Reality iPad App
Purpose:
To Help Educate Patients on the condition of AFib
Key barrier to success:
No New MULTAQ Data
Multiple label revisions in past few years
Core strategy:
Elevate the role of rhythm management for both HCPs and patients
Establish MULTAQ as the foundational element of “Comprehensive AFib Management”
Core message:
Start with, Stay with MULTAQ
Innovative Tactic: Reality of AFib, Augmented Reality iPad App
App provides a valuable educational tool that HCPs can review and use with patients . The app uses 3D animation to show a normal beating heart and a heart beating in Afib , along with the appropriate sounds. The app also provides the ability to turn on and off labels for key heart structures as well as the ability to rotate the heart model 360 degrees.. The app includes an Augmented Reality version that shows the heart in context of the chest cavity.
Debuted at ACC’13, this iPad app is used at conventions, as well as in medical offices with HCPs and patients
The success and interest in the app from ACC resulted in the creation of a large plasma touchscreen version for HRS’13 convention
Currently app is marketed only by reps as a ‘value add’ when talking with HCPs. After only a week in the App Store, there were over 500 downloads
Internal challenges:
None.
Technology is allowing consumers to group together on a scale that had never before been possible. Even for rare diseases, which had often left people feeling very alone.
Community isn’t just a place to meet people and hang out – it’s a way of creating new experiences and new connections both with brands and people. As it grows in maturity it’s a way for brands to engage with their customers in a direct, fast and sometimes entertaining way. It enables people to feel part of the brand and part of the brand story in a way that wasn’t feasible before.
Can also use social to understand the audience - caregivers
VISUAL – “Social community”; Image that captures the idea of a social community for caregivers