1. Conversation Marketing For Nike India Shaping conversations around Nike via Manchester United and EPL By Cloud 9 Media Case Study

3. Over 60 million users are online That’s over 5 times the readership of the largest selling English daily , Or 5 times the combined readership of the leading 3 newspapers in India, Or 4 times the combined readership of India's leading 5 English magazines Login India – Reach of Social Media

9. Solution Cloud9 created a surround sound impact for the social network using twitter, Facebook Characters, Fan pages etc

10. Fan & Brand Conversations Logic Multiple users were engaging with EPL Fans across social networks and guiding them www.epl4india.com

11. Response Extensive user generated content Over 2000 Visits Over 1200 Absolute Unique Visitors Over 10,000 Page Views In just 60 days

12. Result EPL for India and its supported properties on Facebook and Twitter reached 185,853 People in a span of 30 Days Total touch points with existing NIKE and EPL fans 20 per month That is 37, 17, 060 Unique Messages in a month.

13. Welcome to World 2.0! Did You know? 2/3 of the economy is now influenced by Personal Recommendations Source McKinsey & Company Only 14% of people trust ads 78% of people trust consumer Recommendations Source: Neilsen Global Trust In Advertising Survey, 2008

15. So what’s the BEST way to communicate on Social Media? http://bit.ly/hmhrS View Cloud 9 Credentials

17. Lets get your brand talking! WRITE TO US Nipun Kapur (Global Sales) Ritesh Mathur (India Sales) 9818450157 9717775750 [email_address] [email_address] Log on to www.digiqom.com