CEO’s of large organisations are being constantly tracked. While individuals and organisations can be getting great coverage online, the search engines may project a different image! ORM is the art and science of monitoring, responding and optimizing content to create the desired perception on the Web. Here is a our case study where we not only managed the reputation but did a Google Makeover for India’s leading BIG 4 firm

1. ONLINE PERCEPTION &
REPUTATION MANAGEMENT
FOR
The senior management of one of India’s leading BIG 4 Financial
Consultancy
CASE STUDY by eOmega
A Cloud 9 Media Solution

2. PROJECT OBJECTIVE
• To effectively manage the ONLINE IMAGE of the CEO of the firm
• To ensure all CURRENT NEWS about the organization and the CEO is featured
on Google.
• To remove and BACK TRACK NEGATIVE and outdated information from the
first few pages of the search engines
• To highlight the THOUGHT LEADERSHIP of the organisation with reference to
current knowledge initiatives
• To create DYNAMIC CONTENT on the web to enhance the perception of the
firm as a global leader in business advisory services.
• POSITION the firm favorably within the target audience and strengthen the
institution’s image as a group of WORLD CLASS EXPERTS
with diverse capabilities in financial business solutions

3. Online Reputation Audit September 2008

4. Approach & Tools
Landscape of online perception & reputation The online audience today follows
management Blogs, online newswires, social
Networks, Domain specific blogs &
journals, content created by others users.
User Generated
Newswires
Social The above stated online tools are
Networking
Sites essential while building awareness or
reputation of a company or a person on
Online the Web
News Media SEO
For ORM project for the CEO of a
India’s leading financial consultancy
E-Marketing
RSS and XML eOmega used web2.0 tools such as
Blogs, News index directories, Social
Tagging Bookmarking sites, Networks, etc
extensively

5. ORM Process

6. ORM Rationale & Strategy
Our strategy covered the following:
Thematic blogs
Use of Interactive tools
Content summaries created were posted on various
Interactive web2.0 tools such as
thematic blogs for e.g PEIndia, Budget2008, India SlideShare, Flicker, Wordpress
business trends etc. were used to publish content of
Submitting content in thematic blogs helps position various kinds.
the firm and the management as an expert with
expertise in diverse domains of financial consulting
News Link Directories
Use of Search Engine friendly Tools
Submitting original links of news articles
Search Engine friendly tools like Digg, Twitter,
Pingomatic etc were used to update the search engine in various news directories helps bring
listings forth the current news on the firm and
the management in the organic Google
Searches.

7. VIEW THE BLOG
CASE STUDY – SNAP SHOT
THEMATIC BLOGS

8. CASE STUDY – SNAP SHOT
News hubs, social bookmarks

9. CASE STUDY – SNAP SHOT
News directories, image
sharing, information
exchange on web2.0

10. RESULT
Online Reputation Audit February 2009
From a 100% negative and outdated online image to a 100% positive and updated image and
Perception.

11. REACH & OUTREACH
TOOLS REACH OUT OUTREACH
Number of sites Number of visitors
BLOGS 5 3478
NEWS DIRECTORIES 4 2265
SOCIAL BOOKMARKING
SITES 6 3741
INFORMATION EXCHANGE
TOOLS 2 1139
Q/A FORUM 1 129
IMAGES 1 268
Total 19 11020
Over 11020 individuals participated in 3 months of the campaign

12. With eOmega Solution by Cloud 9 Media
Protect your brand, influence audience perception
• A positive online reputation brings trust, confidence, and sales, which reflected
in enhanced stakeholder value!
•The converse, can lead to brand erosion, and expensive damage limitation later.
•The internet has compounded the speed and the geographic distribution of your
information.
•Successful companies proactively manage their online reputation and that of
their Senior management.
•Mobilise the power of the social media by shaping opinions and influencing
audience perception!
With eOmega Online Perception and Reputation Suite
Corporates and Senior management can
Create Opinion, Monitor Reputation & Influence Perception

13. For further details please contact
jvbakshi@digiqom.com
For queries write to us at
Nipun.k@digiqom.com
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