3. Increasing demand for reliable branded products in the commercial vehicles segment as a result of increasing truck volume due to improving road conditions;
25. The group is also the global pioneer of sealed maintenance free batteries.
26.
27. Polyethylene Envelope Separator with Glass Mat prevents treeing and short circuits, enhances the electrical performance due to its high porosity and increases the life of the battery by holding up the active material in place despite bumps and vibrations.
28. Heat-Sealed Covers prevent spillover and contamination of electrolyte and increases the integrated strength of the battery for longer life.
29. Lead-Calcium Alloy for negative and Low Antimony alloy for positive plates results in negligible water loss.
30.
31. SF Sonic Jet –- with hybrid, alloy. It is design for the modern car offering longer life and greater reliability. SF Sonic Turbo – For more power and performance with hybrid technology and double separation for longer life
32. SF Sonic Power box – Made for inverter applications. It employs hybrid technology and has extra thick plates for long life. These batteries have deep cycling characteristics and special additives to promote quick recharge cycle. The grids also have a special geometry for high performance operation.
50. Brand is promotional tool: The product differentiation done by a brand through sales promotion.
51. Brand is a weapon to protect Market: A consumer has tried and liked a product; the brand enables him to identify the product and repeat the purchase.
52. Brand is antidote for middlemen’s survival: The class of middle man always tends to go for a successful brand.
53.
54. To conduct study on consciousness of buying behavior of Brand “Prestolite”
74. Some of Customers who use the Prestolite battery, they are not satisfy with service, maintenance, and warranty. Therefore, the company should more focus on service and their quality.
77. Company give advertise through hoarding, it is good for company. However, company should also give advertise through TV add, newspaper and radio also. It increases awareness about product.
78.
79. The above table interprets that, when customer comes for purchase battery, they do not aware about brand of Prestolite because of company do not promote.
80. Where does the brand stand when consumers are ask to choose among a competitive set?
81.
82. Only 6% know the Prestolite brand means on the top of mind and 82 % below the middle of mind because of company not give advertise in media.
85. The above table interprets that, Prestolite battery provide specific value proposition like quality, warranty period, etc. However, some dealer not satisfies with design, look, and feature.
86.
87.
88. Only few the respondents are aware of Prestolite battery.
89. That the majority of the respondents not bought Prestolite battery because of unpopularity in brand and service.
90. That the majority of the respondents are in favor of other brand like Exide, amco, Tata green, etc
91. That the majority of the respondents are expresses advertising is important for a brand.
92. That the majority of the dealers agree to that Prestolite retail outlet creates brand image.
93. That the majority of the respondents give importance to brand for any purchase