1. How to make a
good health
wizard
(includes free +
useful wizard
building code
at the end)
Nishant Jacob
nishantj@stanford.edu

2. Example: Walking Wizard
A wizard that helps people find a walking
style that suits them
 First step in getting them to walk for 30 min
a day
 Walking styles could include:
-Listening to music while you walk
-Walking with other people
- Walking while taking phone calls

3. Check this walking wizard out
bit.ly/walkingwiz

4. Key Features

5. Indirect Questions
 People may not know how to answer a
direct question about how they prefer to
walk - since they haven’t though about it
 But they do know about their preferences
in general
 So ask them an indirect question and infer
how it applies to walking
Try walking
with music

6. Dynamically Updating Badge
 As people use the wizard the information
they enter updates as a growing walking
style badge
 This motivates them at each question

7. Visual Summary Reward
 People get a
tangible, visual reward at
the end
 This summarizes all the
information they’ve
provided to the wizard
 And it summarizes all the
effort they put in

8. Facebook Connect at a
Motivation Peak
 When people get their
badge they are asked to
connect to fb to get more
accurate results
 They are high on motivation
when they get their badge
and hungry for more
 This makes them more likely
to connect to fb

9. 10 Steps for Successful Wizards

10. 1. Have a Clear Link to your wizard
–short, informative, compelling

11. 2. Start with a Concrete Value Proposition at
the start of your wizard

12. 3. Shape Question Difficulty: Start with radio
buttons, then drop down questions, then free
form questions

13. 4. Build Motivation at every question by
showing people a visual representation of
their progress and the info they’ve entered

14. 5. End with a Clear Call to Action, an
actionable step people can take, like sharing
their results on fb

15. 6. Place FB connect at a motivation
peak, when people have received a visual
summary of their info and can get more
accurate results with fb

16. 7. Create negative reinforcement when
exiting, an alert message when people try to
exit

17. 8. Create personalization to increase
sharing,
a more personalized result = more sharing

18. 9. Encourage people to share the benefits of
the wizard, tell them to share to improve the
health of their friends

19. 10. Use FB data to create more relevant
questions, you can add additional question
based on the data from the fb connect

20. Use this code!
 Example app
 Fb connect
 Fb sharing
 Twitter sharing
 Visually shaping
form
 Steps to good
form design
bit.ly/formtools
Code courtesy of @macgregordennis

21. Thank You!
Nishant Jacob
nishantj@stanford.edu
@nishantjacob