Rust Profile

Health club, Consultancy, Equipment supply and Management

Confidential – Limited circulation
First Floor
3C-58, Nr. St. Pauls School,
Sardarpura, Udaipur (Raj.) +919414162077 www.rustfitness.com
India Pin: 313001 +91 (294) 2413806 under refurbishment
India_Rust_Profile.ppt 1

Introduction
Rust profile
India market

Introduction

Why should you consider/ purchase from Rust?
Precisely why we are number 1 in the region

Dont get a raw deal !! Multiple low quality products riding the wave of marketing
Simplicity
Clarity &

Get Rust's technical know-how and expert advice on the type of fitness equipment, range, brand based on
your specific requirements, space and budget
Quality

Only high quality fitness and spa products from imported to Indian range

It helps us in getting repeat business too, if we provide quality

You just Budget, leave the rest to us
End to
end

Whatever be your budget we will provide the best value equipment in that range to suit your requirement

Your own gym/health club for as low as Rs. 2 lakhs to as high as + 50 lakhs
money
Earn

Gain from our experience; set up your club* and get equipments at better rates than any one else

Service

Forget running around after purchasing products – after all a treadmill is as costly as a motorcycle

Rust would provide on-call after sales service at your own place

Why go anywhere else and waste time, effort and your hard earned money
shop
stop
One

That is precisely why so many hotels and institutes are our loyal customers.

Rust consultancy fees of Rs 10000 is waived off in case you purchase products from Rust itself.

Rust is located in North-west India

India stats Udaipur city stats
Population: 1.2 billion Population: 0.7 million
GDP: $ 1.367 trillion1 Per capita: $ 1400
Per capita: $ 11241

Area: 3,287,263 km2 Area: 37 km2

Delhi

Rajasthan

Udaipur

Calcutta

Business area covered as
of today Mumbai

Locations covered:
Udaipur
Chittorgarh
Banswara
Rajsamand
Bhilwara
Nimbahera
Ajmer

1. Estimated in PPP $ 3860 billion GDP and Per Capita $ 3176 for 2010

Young, Energetic, Efficient

Entrepreneurial team of Rust

Hospitality & hotel management degree, Nagpur university (University Rank 3)

Certified fitness trainer ISSA, USA
(International Sports Sciences Associations-USA, Effective Strength Training and Core Conditioning)

Written number of health articles in leading newspaper Rajasthan Patrika,

Chief guest at various city functions and conducted numerous health seminars

Nitesh Tak Co-founded Rust (Sep 2004), Developed Rust equipment sales business
Owner & Operations Mgmt.
A vivacious personality who has fitness and technical know how on his finger tips

BTech, Marine Engg. MERI Calcutta (Gold medalist)

MBA graduate from India's top most college IIM Bangalore

Work Exp; (Significant international exposure)

Marine engineer officer, Chevron Corp. – 5 years

Boston Consulting Group, Mumbai office – Past 2 years
Hitesh Tak
Promoter & Strategy
Co-founded Rust and undertook subsequent development

A meticulous person with an eye for detail


Introduction
Rust profile
India market

Rust Profile

What does Rust offer?
Rust provides end-to-end solutions

I

Conceived as 4800 sq.ft. health club in the City of lakes- Udaipur in Sep 2004
Health club

II
Exponential demand and subsequent supply growth in fitness fields resulted in
fading line between professionals and amateurs started
Turnkey
consultancy Rust filled the above gap by providing reliable and competent professional
advisory

III
Rust is authorized dealer of best value-for-money brands in India
Equipment In house low price brand Ex for price sensitive consumers
supply
Recent foray into setting up spa, steam-sauna and swimming pools

IV
Club
Started considering Annual maintenance projects on case to case basis recently
Management


I Rust owns a state-of-the-art health club
Stats
Members: 100 - 150
Area: 4800 sq ft
Facilities: Gym
Cardio
Steam
Aerobics
Juice Parlor
Location: Prime city centre
Udaipur, Rajasthan
Office area Juice Parlor

A number of new
machines have
been added lately
– not shown in
pictures

Weight training Weight training Steam room

Aerobics Cardio Cardio

II Consultancy solutions starting from gym planning

Sample layout prepared for
one of our clients for a small gym


III Rust markets and sells multiple value-for-money brands

Dealership

In-house
Brand

1. By value/ Price

III Dealer of multitude of products from various suppliers
For details rustfitness.com
Cardio
Treadmills, Recumbent & Upright cycles, Steppers, Plate massagers, Elliptical trainer, Jacob’s ladder, Bikes , Twisters,
Rowers, Climbers, Ergometers, with TV, HRC control et al

Weight Training
Multi stations, Single stations, Smith machine, Cross trainer, Benches, weights, Plate loaded or pin machines, customized
equipment , functional trainer et al
All accessories
available

Single stations also available


III In-house brand Ex for price sensitive customers

• Ex machines are Indian weight training products

• Cost: 1/2 to 1/3rd of other international brands

• Quality: High quality equipments with superior life

• Marketed by Rust - In-house brand, Ex

Single stations and benches

Examples
of Ex
equipments

Cable crossover
machine Leg ext. Leg press


III Rust forays in steam/sauna and pools business

Stats
Retail sales: Recently started business

End to end solution for Steam/ Sauna

Set up Steam and Sauna in hotels, resorts, farm houses etc
Spa

Plant specification would be based on the space and room
size (People capacity). Both Indian and Imported steam
plants

Sauna Spa

Swimming pool
Swimming pool

Dealers in Best Swimming pool brand in India

Company is the First registered Swimming Pool/Spa brand
in India.

Also it is the First Indian Swimming Pool brand to be
accredited by Water Quality Association, USA

Swimming pool costs would be provided on demand and would be based on the size and specifications
Hence, kindly quote your requirements

Strong presence with established credibility
III Multiple health club projects completed apart from retail sales

Health club
projects completed

Domestic consumer
retail sales also growing fast
Projects in pipeline
• 3 projects in pipeline with
renowned groups
Rust took
dealership of
Spas and Pools • Kamla builders-
apartment club

Low price Ex • RSMML club • Darshan Dental
Diversified to
brand introduced college club
selling fitness
products
• MMPS school club • Hindustan Zinc:
Chanderia club
Rust conceived
in Sep 2004 • Binani cement: Sirohi • Lal Bagh - • Hindustan Zinc:
Home Dariba club

• Hotel Swaroop Vilas • Sony Marble – Home • Moon health club • J K Cement:
Nimbahera club

• Hotel Udai Vilas • Hotel Tiger • Hotel Royal retreat • Army health club • Bajrang club • Field club: Udaipur
resort

FY 2005 FY 2006 FY 2007 FY 2008 FY 2009 FY 2010 FY 2011
Building capabilities and
Gaining foothold Leveraging strengths
developing stronghold

Introduction
Rust profile
India market

India market

Significant growth opportunities in India

Change in
demographic • 1.2 billion population growing at 1.7%
profile • 20-44 age group people projected to go up to 40% by 2016

Higher • Rapid rise of middle and upper class due to urbanization, industrialization
disposable and economic liberalization
income • Middle & upper class households will rise to an ~ 20 million (2014)1

Increasing • Lack of physical activity among affluent, increased use of fast foods,
lifestyle substance abuse, increasing proportion of working class
diseases • 9% (2030) of population likely to be affected by diabetes. Currently 51 mil2

• Lives in urbanized centers and in highly congested cities leading to
High stress elevated stress, hypertension, cardio vascular diseases
lifestyle • 54% urban Indians feel issues with weight, 80% feel need for exercise3

Low
penetration • Low (0.4%) compared to e.g. USA penetration of 16%
levels

India health and wellness services
industry to grow at 30-35% for the next 5 years4
1. NCAER 2. International Diabetic Federation (IDE) report released at 20th annual world diabetes congress Oct 2009
3. AC Nielsen's Global online consumer survey findings released in Feb 2009
4. FICCI E&Y report of April 2009

India wellness market underpenetrated

765 fitness clubs in India with total membership of 0.23 million members

India 0.4% (India survey for top 7 cities only)
China 2.3%

Japan 3.1%

Asia Pac. 3.7%

HK 3.9%

Singapore 6.5%

S. Korea 7.3%

UK 11.9%

Australia 12.4%

USA 16.0%

Spain 16.4%

0 5 10 15 20

Membership penetration rates %

Fitness segment is an
estimated market size of USD 113mn, in 2008
Note: India survey for top 7 cities only. The wellness services industry includes beauty services (salon, treatment based beauty products), personal health
counseling, rejuvenation (Yoga, Spas) and fitness segments
Source: IHRSA Asia Pacific Market Report, 2008

Growing realization of a healthy lifestyle in India

Going to gym most preferred
More and more people starting to exercise option for exercise after walking

14%
20%

18%

36% 17%

100% 100%
16%

22%

35%
22%

Daily 1-2 days 3-6 days Never Total Walking Jogging Yoga/ Gym Others Total
Pilates
Number of days/ week exercise
Type of exercise preferred

Note: India respondents alone
Source: AC Nielsen's Global online consumer survey findings, February 2009

Rust Profile

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