Media planning is generally the task of a media agency and entails finding media platforms for a client's brand or product to use. The job of media planning involves determining the best combination of media to achieve the marketing campaign objectives.

1. WELCOME

2. MEDIA PLANNING
By Sachin BS

3. • What is Media plan
• Types of Media
• Functions
• Objectives
• Strategies
• Selection
• Analysis
OUTLINE

4. WHAT IS MEDIA PLAN
Media planning is generally the task of a media
agency and entails finding media platforms for a client's
brand or product. The job of media planning involves
determining the best combination of media to achieve the
marketing campaign objectives.
An essential part of the advertising business.

5. TYPES OF MEDIA

6. FUNCTIONS
The main function of a media plan is to create an
advertising campaign that will achieve your strategic objective.
• Goal: Delivering ad to target audience
• Decisions:
• Which audience?
• Where?
• When?
• How long?
• Increasing simplicity of media planning

7. OBJECTIVES
• Reaching the target
• Sales geography: Where to advertise
• Timing: When to advertising
• Duration: How long to advertise
• GRPs (is a term used in advertising to measure the size of an audience
reached by a specific media or schedule)
• Gross Ratings Points: Media planners convert impressions
to gross rating points in order to compare the efficiency of
media schedules.

8. STRATEGIES
• Media planners determine the most cost-effective media that
will reach the target audience and satisfy the media objectives.
• Strategies are designed to deliver on the media objectives, to
deliver the right level of exposure in terms of reach and
frequency.
• Cost Efficiency
• Scheduling Strategies: Timing strategies and The media
budget
• Use of Inventory

9. SELECTION & IMPLEMENTATION
• Choosing the right media which is best suitable to reach
audiences
• Implementing the media plan in a right way so that the
campaign runs as per the schedule.
• Monitor the campaign throughout the scheduled time and
ensure that the goal is achieved without any hassles

10. ANALYSIS
• Collection of data from various media.
• Examine the whole performance of the campaign by running
several reports at the end of the schedule.
• Look out for extensions if the goal is not achieved.
• And if the goal is achieved, send out the campaign data to
billing.

11. INFORMATION COURTESY
• Andrew - Head of Sales, London
• Jessica - Director of Sales, Sydney
• Justin - Vice President of Sales, New York
• Danielle - Senior Director of Sales, Singapore
• Mike - Associate Director of Sales, Los Angeles
• Kiran Kumar - Senior Manager, Ad-Operations, London
• Shruthi - Senior Sales Executive, Bangalore

12. THANK YOU