Checkout the small presentation on Digital trends, landscape as well as how we are re-imagining the the technology today.

1. DIGITALPRESENTATION :
2013
SOCIAL TRENDS

2. LANDSCAPE

5. MOBILE ,NOW THE FIRST INTERNET EXPERIENCE

6. • Economically under-developed and low revenue-potential States,
which include some of the remotest villages of India, 2G data usage
grew by 84 per cent between December 2011 and December
2012
• Rural households are relatively smaller and mobile internet provides
privacy
• Points of access to internet in rural:
– 29% Cyber café
– 19% Home
– 17 % Mobile
MOBILE CONNECT TO RURAL MARKET

7. LOON IS HERE

8. YOUTUBE IS CHANGING THE WAY WE CONSUME
CONTENT
10,000 Full Length Movies on
YOUTUBE available to watch
95 MINUTES Spent on
YOUTUBE by an average
user/month
80 MILLION videos are being
watch in India every day on
YOUTUBE

9. FACEBOOK IS PRIMARY ACCESS
• 500 Million users on Facebook – 200 million users
use it daily. Average time is 55 mins / day
• 1.5 Million Active Pages( brand )
• 550K+ APPS : 70% of users engage on daily basis.
• 1 Million Advertisers now on Facebook which
capture 16% of Display Ad market
• If Facebook was a country it would have been the
3rd largest in the world

10. MULTISCREEN CONSUMPTION
SECOND SCREEN CONTENT

11. CROSS- SCREEN SYNCHRONIZATION
TECHNOLOGY
CONSUMER
HABITS
INNOVATION
OUTDOOR + DIGITAL
Video Gets Over 9 Million YouTube
Views In 3 Days!

12. NETWORK TV
WEBSITE
RADIOMAGAZINES
MASS
TRANSIT
GAMING
MOBILE
BRANDED
ENTERTAINMENT
VOD
WEB
PORTALS
WIDGETS
SOCIAL
NETWORKING
SMS
VIRTUAL
WORLDS
OPINION
SITES
SEARCH
BLOGS
ONLINE
SEEDING
PODCASTS
Purchase
CABLE TV
NEWSPAPERS
BILLBOARDS
WEB VIDEORETAIL
IN-THEATER
WORD OF
MOUTH
DVR
Influence – consumer operated
Persuasion – marketer generated
CONSIDERATION TO PURCHASE NOT LINEAR

14. INTERNET
CONTAINS
ALL MEDIUM

16. RE- IMAGINE

17. PHOTOGRAPHY
GOVERNMENT SUBSIDIESNEWS AND JOURNALISM
RECRUITING/HIRING

18. SCRAPBOOKING / ASPIRATION SOUND
HOME ENTERTAINMENT NAVIGATION

19. 1. REAL TIME MINI-TRENDS
Creating real-time mini trends that capitalize on popular culture as it
happens. Express brand’s unique POV on everything that people
care about (Instagram, Pinterest, Twitter & now Facebook )
2. INTEREST BASED NICHE NETWORKS
Opportunity to TARGET Mini Communities in Niche networks to drive
more personal engagement
(e.g. Music for Coke Studio, Entertainment for Sprite, Adventure for Thums Up)
3. E-COMMERCE EXPLOSION
E-commerce is moving towards becoming a necessity. Could
provide first mover’s advantage and clout in the category. Adds
another leg to the digital ecosystem. An opportunity to make
Digital/Social a revenue generator for the business

20. THANK YOU