1. The Mobile Retail Market in Asia
Mary Clark
Chief Marketing Officer
@syniverse
#MAE14

2. Asia Mobile Retail - Rapid Growth
Korea (47.6%), India (47.1%), Indonesia (46.7%) follow
Hong Kong m-retail shoppers recently tripled
Singapore m-retail predicted to ten-fold by 2015
@syniverse
#MAE14
China (59.4%), Thailand (51.2%) lead region in number of mobile shoppers

3. Mobile Context in China, Japan & South Korea worth up to $11.9 billion
Asia Pacific accounts for more than 50% of mobile users
Nearly 7 billion mobile subscriptions worldwide
Market Context
@syniverse
#MAE14
4.5 billion individual mobile phone users

4. The Potential of Mobile Context
of text messages read within 3 minutes
6.8B
people
times more mobile phones than PCs
of adult smartphones within arms length
@syniverse
#MAE14
Mobile Context - $44 billion market opportunity
$11.9 billion for China, Japan and Korea
4B
mobile phones
90%
5
90%

5. Omni-Channel for Mobile Retail Success
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#MAE14

6. Overcoming Potential Barriers
Concerns about Mobile Security
Finding Ways to Encourage Take-Up
M-Payment Fragmentation
@syniverse
#MAE14

7. Mary Clark
Chief Marketing Officer
mary.clark@syniverse.com
@syniverse
#MAE14